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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

America was the unexpected theme at the 2017 Detroit Auto Show thanks to Trump

President-elect Donald Trump was not in attendance at this year's Detroit Auto Show, but it sure seemed like he was the target audience for many of the press conferences and announcements surrounding the event. Several manufacturers chose to play up existing and future commitments to the US in general and American jobs specifically in their presentations to the press, and we're pretty sure that has everything to do with Trump's recent targeting of automakers on Twitter. To us, it seemed automakers were going on the offensive to try and preempt any future tweet-shaming for investing in auto manufacturing anywhere but the US. The pro-America sentiment started the week prior to the auto show, with Ford announcing that it would build several future electrified vehicles at its Flat Rock Assembly Plant in Michigan and also cancel a $1.6 billion factory planned for Mexico. Ford announced the two items on the same day, but the reality is that they likely have no relation to each other; the Mexican plant is being skipped because the company doesn't need the extra capacity to build the Ford Focus right now. Trump was still happy to share the news on Twitter. Then, on Sunday, FCA announced it would invest $1 billion in manufacturing plants in Ohio and Michigan to produce the new Jeep Wagoneer, Grand Wagoneer, and Wrangler-based pickup. It's not as though those potential new jobs were on their way out of the US, necessarily, but FCA took the opportunity to mention that plant upgrades at the Warren Truck Plant would allow the company to build Ram heavy duty trucks, which are currently assembled in Mexico, there. CEO Sergio Marchionne confirmed that Trump and his proposed tariffs had nothing to do with the decision. We certainly believe that, but we also have to believe that the timing of the release, positive outcome for America, and zero gain for Mexico were all orchestrated. Again, Trump sent out a victory tweet as if this had been his doing. Ford then used its press conference at the show on Monday to reiterate the plans for Flat Rock and also confirm that the Ford Bronco and Ranger nameplates will be returning to the US market, and that both will be built at a plant in Michigan. Announcements of manufacturing locations are usually aimed at the UAW, which certainly has a stake in these things, but again this one was broadcast to the auto show crowd in general.

Honda working with new supplier Autoliv for Takata inflator recall

Takata is fighting against US regulators over whether to expand its airbag inflator recall nationwide, but the affected automakers are continuing to broaden their own campaigns to get these vehicles fixed. Honda is the first company to take the bold move of partnering with another supplier for its replacement parts. It just announced plans to work with Autoliv to create components for models needing repaired in the US. "The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation," Autoliv said in a statement. The company plans to add the extra capacity for these replacement parts at its existing factories, and deliveries are expected to begin in six months. The decision to switch suppliers was quite surprising because the choice was largely considered impractical previously. Automakers believed that changing manufacturers could take as long as a year or more to implement. However, Autoliv apparently found a way to accelerate that. According to Reuters, Honda said at a hearing in the House of Representatives on December 3 (pictured above) that it was in talks with Autoliv and another supplier called Daicel about building more inflators. The extra parts are sure to come in handy for Honda, as it is now officially expanding its driver side inflator recall nationwide. Although, that that option was already available to any concerned drivers who asked for the remedy. Even with added capacity, Takata had estimated it would take two years to manufacturer enough replacements to fix all of the affected vehicles from all of the automakers. Scroll down to read Autoliv's statement on its new role. Autoliv to supply replacement airbag inflators to be used by Honda (Stockholm, December 3, 2014) – – – Autoliv, Inc. (NYSE: ALV, and SSE: ALIV sdb), the worldwide leader in automotive safety, will supply replacement airbag inflators to be used by Honda Motor Company in support of the ongoing field action initiatives in the United States. The agreement is made in order to meet the expanded supply of inflators needed by Honda and is subject to definitive documentation. In order to be able to meet increased demand, Autoliv will build additional inflator capacity in its existing manufacturing facilities. Deliveries are estimated to commence after a period of about six months from today.