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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda settles class-action lawsuit over oil-burning V6s

Although we hadn't heard of this issue before, Automotive News reports that Honda has agreed to settle a massive class-action lawsuit brought against it for engine trouble potentially affecting nearly 1.6 million vehicles. The lawsuit includes Accord (2008-12), Odyssey (2008-13), Pilot (2009-13) and Crosstour (2010-13) models equipped with the 3.5-liter V6 with Variable Cylinder Management, which might experience engine misfire, excessive oil burning and premature spark plug fouling issues.
As part of the settlement, Honda will extend the powertrain warranty on these models for eight years (from time of purchase or lease) with no mileage limitation, and it will also reimburse customers who had to pay out-of-pocket expenses for related repairs such as spark plugs, pistons or, in some cases, apparently, an entirely new engine. (Of course, the repairs had to be related to certain trouble codes.) Lawyers will get no more than $800,000 from Honda and the guy who originally started the case, Vince Eagen, will get $1,000 for his "time and effort."
The final ruling on the matter will take place on March 21, 2014, and if you want to see if you're affected and what options you have in the settlement, check out this .pdf document with all the details.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.