4x4 4dr Ex Suv 3.5l Cd Power Windows Power Door Locks Tilt Wheel Cruise Control on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

J.D. Power study sees new car dependability problems increase for first time since 1998

For the first time since 1998, J.D. Power and Associates says its data shows that the average number of problems per 100 cars has increased. The finding is the result of the firm's much-touted annual Vehicle Dependability Study, which charts incidents of problems in new vehicle purchases over three years from 41,000 respondents.
Looking at first-owner cars from the 2011 model year, the study found an average of 133 problems per 100 cars (PP100, for short), up 6 percent from 126 PP100 in last year's study, which covered 2010 model-year vehicles. Disturbingly, the bulk of the increase is being attributed to engine and transmission problems, with a 6 PP100 boost.
Interestingly, JDP notes that "the decline in quality is particularly acute for vehicles with four-cylinder engines, where problem levels increase by nearly 10 PP100." Its findings also noticed that large diesel engines also tended to be more problematic than most five- and six-cylinder engines.

McLaren, Honda confirm F1 divorce, coupling with new partners

The news broke recently that McLaren F1 and its engine partner Honda would split ways after the 2017 season. Neither party commented the news initially, but there is now a confirmation from both sides. In addition, McLaren confirmed today that they will be using Renault engines for the next three F1 seasons. This will be the first time that a McLaren Renault F1 car will compete. McLaren's Executive Chairman Shaikh Mohammed bin Essa Al Khalifa praised Honda in his statement, while acknowledging that the 2015-2017 joint venture hasn't been successful enough: "Although our partnership has not produced the desired success, that does not diminish the great history our two companies have enjoyed together, nor our continued efforts to achieve success in Formula 1. At this point in time, it is in the best interests of both companies that we pursue our racing ambitions separately." Zak Brown, McLaren's Executive Director echoed that statement, adding that "It is certainly not for the want of effort on the part of either Honda or McLaren," and that the company hopes to see Honda get back to the top. At the moment McLaren has achieved 11 points and ninth place in the standings, with Honda power. Regarding Renault, Brown said, "Today's announcement gives us the stability we need to move ahead with our chassis and technical program for 2018 without any further hesitation." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for Honda, they announced today that an agreement was reached on providing engines for Scuderia Toro Rosso for the 2018 season. As Honda's president Takahiro Hachigo said, "Toro Rosso is an experienced team with a youthful energy and history of nurturing the stars of the future. Everyone at Honda is looking forward to working with Toro Rosso." About McLaren, Hachigo said, "Honda will continue the fight together with McLaren all the way to the end of the 2017 season, and then continue its F1 racing activities in 2018 and beyond." Related Video: News Source: Honda, Formula 1Image Credit: Xavier Bonilla/NurPhoto via Getty Images Motorsports Honda McLaren Renault Racing Vehicles F1 toro rosso renault sport scuderia toro rosso takahiro hachigo