2019 Honda Pilot Elite Awd on 2040-cars

Auto blog

2014 Honda Civic priced from $18,190*, new CVT boosts city mpg

For the third consecutive model year, Honda has given its Civic lineup some substantial improvements, and with the 2014 Civic Coupe and Sedan going on sale this week, the automaker has released pricing and fuel economy numbers for its gas and non-Si models. Honda has not released any images of the 2014 Civic Sedan yet, but we got our first look at the updated Coupe last month at SEMA.
Aside from styling changes introduced on the 2013 Sedan being carried over to the 2014 Coupe, the biggest update to all 2014 Civics might be the addition of the continuously variable transmission (CVT). Fuel economy figures carry over for cars with the manual transmission, but models swapping the previous five-speed automatic for the new CVT are seeing a boost in city fuel economy by 2 mpg helping the Civic max out at 31 mpg city for the fuel-miser HF trim level.
In terms of pricing, the 2014 Civic is getting a modest price hike of $225 for the base LX models, which now start at $18,190* for the Coupe and $18,390* for the Sedan (*not including $790 for destination charges). The sedan-only HF trim level is up $175, there's a $275 price increase for the EX and EX-L Coupe and EX Sedan models and an extra $475 has been tacked on to the EX-L Sedan.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.