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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda Gear concept explored at Montreal Auto Show

Our friends at Autoblog Canada have just come away with a closer look at Honda's surprise Gear Concept at the Montreal Auto Show. The little three-door hatchback is arguably the automaker's first real shot at the North American city car market (the Gear is much smaller than the Fit) and may be an indication that Honda is getting serious about going after Scion on this side of the world after the CR-Z hybrid failed to deliver. Honda says the Gear Concept takes its inspiration from the fixed-gear bicycle scene, and should allow buyers an unprecedented level of customization. Designers also wanted to show that a car can be both fun and practical.
We're all for a compact stylish three door with functional room inside, but given Honda's propensity for draining the personality from its concepts on the way to production (at least the ones that don't look showroom ready), we don't hold much hope for the Gear. You can check out the full press release below for more information.

Honda claims another injury from Takata airbag failure

Honda has confirmed another injury caused by a faulty Takata airbag inflator in one of its vehicles. The incident occurred on March 20 in Florida to the driver of a 2003 Honda Civic, and according to Reuters, police and hospital reports indicated that shrapnel from the ruptured inflator struck the person in the neck. Honda has indicated that the owner was notified about the airbag at least four times – three of those for the driver's side. The mailings dated back as far as September 29, 2014, and as late as March 23, 2015, which was three days after the crash. The vehicle was eligible to receive new inflators on both sides. In March, Honda issued a high-profile warning to owners in newspapers and on the radio to get their cars fixed. The automaker also broadened its recall during the month to include 100,000 more vehicles, which brought the US total to around 5.5 million. So far, the faulty inflators have been linked to at least six deaths and 139 injuries. In one case, a woman in Florida has filed a lawsuit alleging that she became a quadriplegic when a piece of shrapnel in a 2001 Civic struck her in the neck, and an incident in Texas reportedly caused a man's death. Related Video: Statement from American Honda Motor Co., Inc. Re: Confirmed Rupture of Takata Airbag Inflator in Florida April 13, 2015 American Honda has confirmed that the Takata driver's airbag inflator ruptured in the crash of a 2003 Honda Civic on March 20, 2015 in Florida. This crash resulted in an injury to the driver of the vehicle. Our thoughts and sympathies are with the driver and his family during this difficult time. The legal representative of the owner involved in this incident has acknowledged in comments to media that a March 23, 2015 mailed notification was received by the owner. However, multiple mailed notices previously went to the same address, and none of these notices were returned as undeliverable. The vehicle involved in this crash is included in a recall affecting the passenger's front airbag inflator (14V-700) and a safety improvement campaign affecting the driver's front airbag inflator (14V-351), and our records indicate that neither of the necessary repairs was ever completed. American Honda has sent one mailed notice related to the passenger front inflator and three mailed notices related to the driver front inflator, the earliest of which was sent on 9/29/2014.