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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

Is Fernando Alonso preparing to sit out 2016?

Things have not been going well for Fernando Alonso since moving to McLaren. In fact they've been going so poorly that the Spanish driver may end up sitting out next season if things don't improve. At least those are the rumors presently occupying the Formula One paddock. The notion was first raised by McLaren chief Ron Dennis. When asked by reporters about Alonso's near-term future with the team, Dennis said, "I have an open mind to anything, and some of the ideas have involved those sorts of considerations, yes, sabbatical years etcetera." Though far from confirmed, the basic idea would be to see how next year's car performs in pre-season testing, and if it's not up to spec, Alonso could end up sitting out a season while McLaren and Honda get their partnership up to speed, so to speak. Alonso appeared to be puzzled by the prospect his boss raised, but couldn't rule it out, either. It would be a rather unprecedented move, but could end up avoiding some frustrations as the Anglo-Japanese teething process works itself out with time. Alonso has been a constant on the grid since 2003, missing only two grands prix in thirteen seasons: the 2005 United States Grand Prix at Indianapolis when all the Michelin-equipped teams sat out the race in protest, and the Australian Grand Prix at the beginning of this year, when Alonso was still recovering from a crash in pre-season testing. Out of 254 grands prix contested to date, Fernando has landed on the podium 97 times, including 32 wins and two world championships. This season, however, he's only finished in the points once, with his fifth-place finish in Hungary. Of the eighteen races he contested this year, his car failed to get him to the finish line altogether at seven. His seventeenth place in the final standings for the season are the worst he's done since his debut in 2001 with Minardi (the team now known as Toro Rosso). News Source: Autosport (1), (2), (3)Image Credit: Clive Mason/Getty Hirings/Firings/Layoffs Motorsports Honda McLaren F1 mclaren-honda