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Honda reveals Mobilio MPV, Brio Satya hatchback for Asian markets

Sometimes, vehicles developed for mainstream markets don't work as well in emerging markets due to a lack of infrastructure for which they were originally designed. Indonesia is one of those environs where vehicles that are low, long and wide struggle cover the country's often rough terrain, let alone fit into the nation's compact parking spaces. Taking this into account, Honda has been developing the Mobilio multi-purpose vehicle (MPV), which it teased in July, based on research conducted on the country's roads and weather conditions. Today the Japanese automaker unveiled a prototype of the MPV at the Indonesia International Motor Show.
The Mobilio has three rows of seating for seven occupants, is compact enough to fit into the country's parking spaces, which are often less than 14.4 feet in length, and has a sports utility vehicle-like ground clearance of 7.3 inches to handle most road conditions. It's equipped with a 1.5-liter i-VTEC four-cylinder engine, which should give the MPV good fuel economy.
On September 11, Honda also introduced the Brio Satya five-door hatchback (shown at right) for the Indonesian market, which features an i-VTEC four-cylinder engine that Honda says will help the car net a fuel economy rating of 20 kilometers per liter of gasoline (equivalent to 47 miles per gallon). The model is closely related to the Brio budget hatchback, which was first revealed back in 2011.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.