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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2016 Honda Civic Type R shows sometimes the grass really is greener [w/video]

The newly unveiled Honda Civic Type R at the Geneva Motor Show seems like a cruel trick being played on North American hot hatch fans. Even if the European model's oblong shape and massive wing don't make for the pinnacle of automotive beauty, it's hard to question the vehicle's performance capability, especially after the 7:50.63 lap around the Nurburgring Nordschleife. The heart of the Civic Type R is a turbocharged 2.0-liter four-cylinder pumping out 306 horsepower and 295 pound-feet with a six-speed manual. The combination is reportedly good for a sprint to 62 miles per hour in 5.7 seconds and a top speed of 167 mph. Honda also fits the CTR with Brembo brakes and adaptive dampers, while a special suspension setup reportedly helps in the fight against torque steer. While the big wing catches the eye first, Honda adds to the aggressive look with a new rear diffuser, front splitter and deeper side skirts. Also, the vents behind the front wheels help air through the engine bay to keep things running cool. Inside, front occupants are hugged by sport seats with big bolsters to keep them in place. With the forthcoming NSX and return to Formula One, Honda appears on the very cusp of a performance renaissance, and the Civic Type R is just one more step in that direction. Thankfully, at least one rumor indicates its turbocharged engine might make it into the North American Civic at some point. Related Video:

Honda launches new JDM Odyssey, Mugen chips in [w/video]

Honda has just released its new Odyssey minivan for the Japanese Domestic Market, and it has plenty of style and room for up to eight people. Honda factory tuning company Mugen will also offer performance and styling parts for the fifth-generation minivan.
The Odyssey is offered in B and G trim with a 173-horsepower, 2.4-liter I-VTEC four-cylinder mated to a continuously variable transmission with optional paddle shifters and seven 'speeds.' The more upscale Odyssey Absolute features sportier styling, and but all models are available in either front-wheel drive or all-wheel drive.
The interior follows a "modern suite" design concept inspired by luxury hotels, with wood trim and comfortable-looking seats. Additionally, customers can choose between models with a lift-up second-row seat or a lift-up front passenger seat. Honda highlights the Odyssey's low floor height and high ceiling, which accentuates the spacious interior. The low floor also endows the minivan with a step height of 30 centimeters (11.8 inches) at the rear sliding door to afford easy entry.