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2015 Honda CR-V

Honda sold 335,000 CR-Vs in 2014, meaning the long-running compact CUV accounted for one in every four Honda-badged vehicles sold. And honestly, it's not too difficult to see why. It's efficient, comfortable, reasonably well equipped and reliable, much as it has always been. While it's arguably the least-exciting entry in what is, to be frank, a fairly dull class, the CR-V has always been remarkably competent at being all the vehicle its customers could possibly need. The facelifted 2015 model is all of those things and more, as we found out during a full week at the helm. Honda has been remarkably consistent in the slow evolution of the CR-V's styling over the years. If you were to compare the rear of the third-generation model (released way back in 2007 and updated in 2010) with the back of this fourth-generation version (released in 2012 and freshened for this most recent model year) you'd be hard pressed to tell one from the other. The 2007 model featured tall taillights that got wider at the bottom, while a low rear bumper, large aperture and upright tailgate made access to the rear cargo area a piece of cake... just like the 2015 model shown above. Honda has been more progressive in front for its new CR-V, however, retaining the same wide, canted headlights and three-slat grille that first appeared in 2012, but this time lining them in LED accents (as is the trend nowadays). As for the interior, the material quality is easily among the best in this fiercely competitive segment, with soft, attractive dashboard plastics. We aren't crazy about the faux leather stitching, although that's true on a lot of vehicles in this class. Other accents, like the thin strip of faux wood at the bottom of the dash, look good and have a quality feel. The leather-wrapped steering wheel is a nice item, too, and we couldn't be happier about Honda's decision to replace the old-fashioned ruched leather on the seats with cleaner, tauter hides. Those seats are quite wide and comfortable, as well, although they aren't exploding with side support for cornering (it's a Honda CR-V, after all). Visibility is excellent fore, aft and laterally, regardless of how you set up the seat. In back, leg and headroom are both in abundance, while the bench seat should prove adequate throughout a family's normal use, or on long drives. That isn't to say there aren't problems in the cabin, though.

2015 Honda Fit

The last time we left our subcompact hero, the plucky Honda Fit was getting a bit long in the tooth. But the second-generation model was still holding its own rather well, and for the enthusiast on a tight budget who wanted it all, it remained the car of record in its class. If you desired an endlessly practical and reliable little hatch that was fun to drive, it didn't get much better than the Fit. Even with nearly every competitor having been fully freshened since the model's introduction in 2009, the Honda managed to fight off also-ran status simply because of how incredibly functional and great to drive it was. Long story short: we loved this car.
Of course, there were a few caveats to the Fit's superhero status. It wasn't particularly fuel efficient, only mustering up, at best, 33 miles per gallon on the highway in a segment where 40-mpg quickly became the new benchmark. What's more, its onboard technology and infotainment was seriously showing its age. While we'd praise the Fit's behind-the-wheel goodness all day long, this shining beacon of great steering and suspension tuning never proved to be all that wonderful for long-distance highway cruising.
Now, say hello to the 2015 Fit, hitting dealerships this spring. Worry not - it's still clever as ever from a packaging standpoint, and comes fitted with lots of newness both inside and out. It's a far more competitive vehicle than its predecessor, and has everything it takes to fight even the toughest of classmates. But just as before, our recommendation doesn't come without a few caveats.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.