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SAE World Congress: Honda FCEV fuel cell stack has cells just 1 mm thin

The only update we have for people who are paying ultra-close attention to the progress of the hydrogen-powered Honda FCEV concept is that we now know how thin the individual cells in the car's fuel cell stack are. Speaking at the 2015 SAE World Congress in Detroit this week, American Honda Motor Company Manager of fuel cell vehicle marketing, Steve Ellis, told AutoblogGreen that the fuel cell stack is now 33-percent smaller and offers a 60-percent improvement in power density. We knew this already. What we didn't know is how Honda got there. Ellis said that these improvements are due in part to a reduction in the size of the fuel cell thickness. Each cell in the stack is one millimeter thick, he said. For everyone who isn't counting the millimeters of this car, here's the broader situation. Honda and the state of California (and others) are working hard on getting H2 infrastructure up can running. "The stations are accelerating as we speak," Ellis said. Three new stations have opened in the last few months and the state has pledged $20 million per year until there are 100 stations in California. Honda has also invested in FirstElement to install stations. The production FCEV will feature a range of over 300 miles and have a three-to-five minute refueling time. The car will launch in Japan in March 2016, with US and European sales starting at some unspecified time after that.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.