2008 Honda Pilot Exl on 2040-cars

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Honda scraps 2017 sales target amid concerns over quality

Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent

2012 Honda NC700X

Honda Builds The Crossover Of Bikes
Here in the land of Harleys and highways that stretch to infinity, Americans don't care much for sensible motorcycles. Unlike the majority of global bike buyers, North Americans tend to choose escape over utility, performance over practicality - that's simply how it's been done in the land of the free, at least until a funny thing happened on the way to the global recession.
As bank balances thinned and fuel prices crept skyward, sales of puffed up sportbikes and cartoonishly endowed cruisers plummeted. Americans rediscovered that motorcycles could be used for tasks like workaday commutes and trips to the grocery store, not just for riding into a Marlboro Man-approved sunset, fringe in tow. As consumers matured, manufacturers slowly responded with bikes better suited for purposeful priorities.

Honda working on mid-engine sports car?

The NSX and new Civic Type R might not be the end of Honda's performance push. Patent images obtained by Autovisie in the Netherlands show the Japanese brand's possible design for another mid-engine sports car with what looks to be a removable top. According to Autovisie, the patent was registered on May 27 and was just released. However, nothing else official is known about the vehicle at this time. We can think of several possibilities as to what this might be. Honda is reportedly already working on the design for a future NSX convertible, although these images show significant changes to the overall shape compared to the coupe, which makes this possibility dubious. The automaker is also considering a performance model to slot below its halo car in the future, but without any scale, the size is hard to judge here. The S660 coming to North America is rumored as well, and maybe these shots are a redesign. Of course, the company's designers might just be toying around and patenting the shape for something else. This design definitely has a familial resemblance with the NSX and S660, and it looks great. Let us know in Comments what you think the vehicle might be.