2008 Honda Pilot Ex-l Sport Utility 4-door 3.5l on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda reveals next-gen Fit Hybrid

Psst! Remember late last month when we showed you those Japanese magazine scans purporting to show the next Honda Fit? The ones with the markedly more aggressive snout and Cuisinart-blade alloys? Yup, they were the real deal, but they weren't the standard model, they were images of the new Hybrid. We know this because Honda has just released a handful of images and some details on its forthcoming gas-electric hatchback, and the images line up perfectly.
The big story for the third-generation Fit Hybrid will be the fuel economy, naturally. Honda says it has achieved economy ratings of 36.4 kilometers per liter - 86 miles per gallon - on its home-market cycle, highest among all hybrid models in Japan and a 35-percent improvement over the current Fit Hybrid, a model not sold in the US.
Honda says it has achieved economy ratings of 86 mpg on its home-market cycle.

McLaren and Honda rekindle a winning combination

With the 2014 Formula One World Championship now drawn to a close, all eyes are fixed on next season. And for both McLaren and Honda, that means the dawn of a new era – or hopefully, the return to one bygone. After twenty years running Mercedes engines, McLaren is switching back to Honda next season, rekindling the most successful partnership the once-dominant team has ever had. Immediately after swapping to Honda power in 1988 – and with Ayrton Senna and Alain Prost behind the wheel – McLaren entered its winningest era, racking up four consecutive world championships. In the two decades it's spent under Mercedes power since, it won three drivers' titles and one constructors', leaving the relatively brief Honda era as its most successful. It was also the most successful for Honda, which had enjoyed success with Williams and some with Lotus, but far more with McLaren – the likes of which it was never able to recreate. The Japanese automaker that was the first to break into the Euro-centric series left grand prix racing when it left McLaren, and despite returning to fund its own team for the better part of a decade, claimed but one checkered flag before calling it quits again. Whether the new collaboration will return both outfits to the winner's circle remains to be seen, but we're looking forward to finding out. In the meantime, after releasing a couple of images from the video shoot last week, McLaren has put out this minute-and-a-half video clip showing the MP4-29H running a few laps around Silverstone, marking the official start of what could be the second reign of the McLaren-Honda dynasty. News Source: McLaren Motorsports Honda McLaren Racing Vehicles Videos F1 mclaren-honda