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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda tags Civic, Accord, HR-V, Fit and more in fuel pump recall

American Honda Motor Company's recent issues with fuel pumps continue, as a new recall affects a large number of Honda and Acura vehicles from the 2018-2020 model years. The recall covers a total of 136,057 vehicles, including select 2018-2019 Acura NSX, 2019 Acura RDX, RLX, and RLX Sport Hybrid models, as well as 2018-2019 Honda Accords, Civic Hatchbacks, Civic Type Rs, HR-Vs, 2019-2020 Insights, and 2019 Fits.  National Highway Traffic Safety Administration campaign No. 20V314000, published May 28, 2020, states that the low-pressure fuel pump inside the fuel tanks of the aforementioned vehicles could falter or completely fail. Should the low-pressure fuel pump fail, the car could stall, regardless of its state of motion. Recall documents reveal fuel pump might fail due to swelling of the fuel pump motor impeller, which would cause the pump to seize. This issue is the result of a problem with how the parts were manufactured. These "lower density impellers" were "exposed to production solvent drying for longer periods of time." This caused some impellers to have surface cracking, which resulted in "excessive fuel absorption," which warps the impellers. Here's a breakdown of how many vehicles of each type were potentially affected:  2018-2019 Acura NSX: 146 2019 Acura RDX: 34,405 2019 RLX: 124 2019 RLX Sport Hybrid: 206 2018-2019 Honda Accord: 11,227 2018-2019 Civic Hatchback: 24,235 2018-2019 Civic Type R: 1,785 2018-2019 HR-V: 39,676 2019-2020 Insight: 14,959 2019 Fit: 9,294 Honda will notify owners to schedule an appointment with local dealerships. The fuel pump assembly on all affected vehicles will be replaced for free. For more information, visit NHTSA. Related Video:

Honda launches new Fit in Japan, has big expectations for North America

Honda has officially launched the Fit sub-compact in its home market, ahead of its eventual arrival in North America. The third-generation Fit is wildly important for Honda, with the company's president, Takanobu Ito, saying, "This is the most important model."
The third-generation Fit is a ground-up reworking of the car that we've come to know. It will pioneer Honda's new design language, Exciting H Design (seriously) and will also be the very first Fit to be manufactured in North America. Thanks to a Mexican factory that is scheduled to open in the spring of 2014, Honda will be able to produce 200,000 Fits for the North American market in North America, saving the brand a huge amount of cash.
As for that Exciting H Design, it's meant to be sleeker and more modern, according to Automotive News. It's not bad looking, but the overall design is far less important than what's under that hood. The vehicle you see above is a Fit RS, which has quite a resemblance to the rumored Fit Mugen. There's not a lot of detail on this model, but based on looks alone, we certainly hope it'll be coming to the North American market - it'd make a great Fit Sport. A hybrid variant will also come to the US market, and that car is returning impressive numbers on the Japanese cycle: 86 miles per gallon so far, thanks to the combination of an 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission. That's a 35-percent improvement over the current, JDM Fit Hybrid.