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Honda builds up new Civic Type R ahead of Geneva debut

It's been a long time coming, but it's almost here. Or almost there, we should say, because it sadly won't be coming (at least in this form) to the United States. We're talking, of course, about the new Honda Civic Type R – a hot hatch we've been anticipating for about a year and a half now through a series of prototypes and concept cars. It's finally set to bow just weeks from now, in final production form, at the 2015 Geneva Motor Show. But before it does, Honda is giving us yet another taste of what to expect with a trio of teaser images and some juicy details. That Honda's new hot hatch would be powered by its new 2.0-liter turbo four we already knew, but now the Japanese automaker is telling us that it'll produce enough juice to propel the Euro-spec pocket rocket up to a top speed of 167 miles per hour. In a hatchback. That feat will be enabled in large part by its advanced aerodynamics, elements of which we can begin to see from the teaser images – including a big front splitter, deep side skirts, a giant rear wing and an almost completely flat underbody. It'll also be kept in check by a set of Brembo brakes with 13.8-inch drilled discs clamped by four-piston calipers up front and packed into a unique set of 19-inch alloys. It'll all be wrapped for the show stand in classic Japanese racing white, and we're even given a glimpse inside the cabin, where we can see red-glowing instruments, a red center marker at the top of the steering rim and that +R button we were promised. It's all shaping up to be a rather tempting package indeed, but will have to fend off the likes of the new Ford Focus RS and ever-improving challengers from the likes of Renault and Seat to dominate the European hot hatch scene. Hopefully we won't have to wait too long to see in what form Honda brings the fight to America, too.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.