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Honda Civic Type R Concept to hatch in Geneva

As if the Geneva Motor Show isn't exciting enough, now we have word that a new version of a certain iconic Japanese hot hatch will make an appearance there in a few weeks time. Honda has announced that its Civic Type R Concept will be revealed during the show's media days, which take place March 4 and 5.
Since this is Honda we're talking about, we should point out that the "Concept" part of the Civic Type R's name is usually a bit of a misnomer. For the past few years, the Japanese automaker has made a habit of attaching "Concept" to the end of several near-production models in the name of drumming up auto show excitement (see Exhibits A, B, C, D and E). So really, this is almost certainly the next Civic Type R, a car we've kind of already driven.
The latter car was a "development" model, but we aren't expecting a lot to change between it and the production model. As previously reported, a 2.0-liter, turbocharged engine should deliver north of 280 horsepower to the front wheels via a six-speed gearbox. Have a look up top at the sole image of the hot Civic released by Honda, and then scroll down for the official press release.

Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.