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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

New Honda smart cruise control predicts other motorists' future idiocy

It's not quite "Open the pod bay doors, Hal," but we're getting there: Honda is offering a predictive cruise control system on the Exectuve Grade Honda CR-V in Europe starting this year. Advancing the capabilities of the present adaptive cruise control, the Intelligent Adaptive Cruise Control (i-ACC) will be able to foresee and automatically react to other vehicles cutting in ahead of you up to five seconds ahead of it happening. A research team developed the system after studying European driving patterns for years. The i-ACC keeps track of surrounding cars with a camera and radar, "evaluating relations between multiple vehicles" and running the data through an algorithm to figure out who's going to do what. If it detects another car about to move into your lane, the CR-V brakes softly and a dash light illuminates to let the driver know what's about to happen, then it brakes a little more firmly to keep the proper distance after the other car moves in. Honda says it works in the UK and on The Continent because it knows which side of the road you're driving on. That means it could work here, but our guess is that it will take a while for that happen, our driving patterns being a little more erratic - and that's putting it kindly - than those of our Euro brethren. There's a press release below with more information. Honda to Introduce World's First Predictive Safety Cruise Control System 08.01.2015 - Honda is to introduce the world's first predictive cruise control system known as Intelligent Adaptive Cruise Control (i-ACC), capable of foreseeing and automatically reacting to other vehicles 'cutting-in' to the equipped vehicle's lane. Based on extensive real-world research of typical European driving styles, Honda's Intelligent Adaptive Cruise Control (i-ACC) uses a camera and radar to sense the position of other vehicles on the road. It then applies an algorithm to predict the likelihood of vehicles in neighbouring lanes cutting-in by evaluating relations between multiple vehicles, enabling the equipped vehicle to react quickly, safely and comfortably. i-ACC will make its debut this year on the new European CR-V*, building upon the traditional Adaptive Cruise Control (ACC) system. Traditional ACC systems keep a preselected longitudinal velocity, which is only reduced for maintaining a safe distance to a car in front. However, if a vehicle cuts-in from a neighboring lane, the traditional ACC system reacts later thus requiring stronger braking.