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Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.

Honda MC-? will use solar-powered chargers in 'micro' EV tests

Honda is envisioning what it calls a CO2-free society and, not surprisingly, it's a rather sunny one, in one Japanese city, at least. The Japanese automaker is kicking off a test program with the micro-electric-vehicle that will use power generated via photovoltaic energy collected and stored at EV charging stations. Yes, the big old sun will power those little-bitty MC-? cars. MC-? is shorthand for "Micro Computer Beta" and the car is certainly an appropriate vehicle for these tests. The car is 98 inches long (about eight inches shorter than a Smart ForTwo) and has a 43-mile-per-hour top speed as well as an electric motor that delivers a meager eight horsepower. The car is designed to meet Europe's quadricycle regulations and has a 50-mile single-charge range. No word on if or when it'll go into production, of course, but Honda and Toshiba are working with Japan's Miyakojima City on the project, with Toshiba responsible for building three solar-powered EV-charging stations. The Japanese automaker unveiled the latest incarnation of the 1+1 tandem-seating-arrangement MC-? last fall. You can see our "Quick Spin" impressions of the model here and read Honda's press release below. Honda Begins Experimental Test-driving of MC-? Micro-sized EV Using Renewable Energy TOKYO, Japan, January 28, 2014 - Jointly with Miyakojima City and Toshiba Corporation, Honda Motor Co., Ltd. began experimental test-driving of the MC-?, Honda's micro-sized EV, using photovoltaic (PV) energy as part of the Miyakojima City Small-sized Electromotive Mobility Project*1. Through this experimental program, Honda will operate an environmentally-responsible micro-sized EV using renewable energy, and work together with the local community to explore the possibility of a CO2-free society. In November 2013, Honda began separate field tests jointly conducted with Kumamoto Prefecture, Saitama City and Miyakojima City using the MC-?. For the field tests in Miyakojima City, as a part of the initiative as an environmentally-responsible model city, the feasibility of the introduction and utilization of small-sized electromotive mobility products and electricity supply facilities are being verified. For this particular driving experiment in the city using renewable energy, the MC-? will be charged from three new PV recharging stations newly built by Toshiba.

Honda reveals Concept D crossover in China

Honda has, as promised, rolled in to the Shanghai Motor Show with the Concept D. Looking like a cross between an HR-V and a Decepticon, the Concept D previews a future crossover to be offered exclusively as the Japanese automaker's flagship model in China. The styling is certainly not for the faint of heart, with more angles than a geometry set, more vents than an air conditioner, a proliferation of LED lighting, gold spokes to match the bodywork and a sharply raked rear window with a giant wing at its peak. Details released with the trio of images remain scarce, but the production version of the concept you see here is slated to be offered in China through two of the company's local joint ventures, Guangqi Honda and Dongfeng Honda – albeit sure to be toned down some on the road from show stand to showroom. Honda Exhibits World Premiere of Concept D at Auto Shanghai 2015 BEIJING, China, April 20, 2015 – Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, today exhibited at Auto Shanghai 2015* the world premiere of the Concept D, a concept model for a new SUV model under development. *The 16th International Automobile & Manufacturing Technology Exhibition, Venue: National (Shanghai) Center for Exhibition and Convention Press days: April 20-21, 2015, public days: April 22-29, 2015 The Concept D shows the direction of a mass-production SUV model which is currently being developed exclusively for the China domestic market as a top-end SUV model that offers high-quality driving and a spacious cabin. Equipped with advanced safety technologies and other advanced features, a Concept D-based SUV model will go on sale from both Guangqi Honda and Dongfeng Honda, positioned as a new flagship model of Honda in China. ?Comment by Seiji Kuraishi, President of HMCI "Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localization of our business in China."