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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

2015 Honda Civic Type R First Drive [w/video]

"VTEC just kicked in, yo." What's now a tired meme was once the greatest part of Honda ownership: the abrupt switch in power and tone as the engine's variable valve timing switched to the high-rev profile. The original VTEC gave way to i-VTEC, a continuously-variable system that works better on paper, but lacked the two-mode thrill. Fast forward to the 2015 Civic Type R, which combines modern VTEC with turbocharging for the first time on this nameplate. It's a pair as perfect as peanut butter and jelly. Or Han and Chewie. With ratings of 306 horsepower and 295 pound-feet, it's the most powerful Civic ever sold. Boost just kicked in, yo. The Civic Type R has always been an object of unfulfilled desire for enthusiasts in the US and Canada. While Europe and Japan have had multiple generations of the hottest Civic, we made do with the less powerful versions carrying the Si badge. Unfortunately, the 2015 model is another one we can't have. That said, this Euro-spec car's heart will form the basis of a new Civic Type R that's coming to America, possibly as early as 2016 as a 2017 model. The US will even get a cool five-door hatchback shell similar to the one you see here. If the next North American model – previewed by the coupe concept from this year's New York Auto Show – is any indication, our tenth-generation Civic is headed in a welcome styling direction. And before the Type R arrives, sweet turbo/VTEC goodness is promised in the form of a 1.5-liter four-cylinder engine that will power less sporty Civic models, including an Si that will slot below the Type R. There is an anchor's worth of stopping power available. Proving how focused the new Type R is towards gearheads, the sole transmission option is a six-speed manual, which makes it easy to exploit the engine's 7,000 rpm redline and 6,500 rpm power peak. This engine-speed ceiling is a thousand revs lower than the last naturally aspirated Type R. Indeed, the era of turbocharging seems like the end of Honda's history of screaming high-rev motors. But forced induction trades revs for torque. The new car has more than twice the oomph of the previous, 198-hp Type R. Our question then, is if that power and torque come with any character. The 2015 Honda Civic Type R is a very capable car, both on the street and at the track. We expected a stiff ride, but it's not bone-jarring. Double-jointed front struts and a clever knuckle design isolate steering from the up-and-down movement of the suspension.

Honda ending CR-Z, Insight sales in Europe

Death by diesel? That may be the epitaph of the Honda Insight and CR-Z in Europe, where the Japanese automaker will discontinue sales of the two hybrid models before to the 2015 model-year. A Honda spokesman confirmed the discontinuation to Automotive News, and information on those models has been taken off of Honda's official websites in Germany, Spain and Italy. The European embrace of all things diesel and fuel efficient as well as competition from Toyota are the primary culprits. The cancellation is not a surprise. Insight sales in Europe fell a whopping 62 percent last year while CR-Z sales there plunged 66 percent. Combined, both models sold less than 2,000 units in Europe last year, Automotive News says, citing JATO Dynamics. Honda is having trouble moving the Jazz Hybrid (also known as the Fit) in Europe as well. European sales declined about 40 percent last year to around 4,500 units. Those numbers compare rather unfavorably to a 43 percent surge in Toyota's hybrid sales in Europe to about 153,000 units. The Insight may face the same fate in the US. Last year, US Insight sales fell 18 percent to 4,802 units, a small, small challenge to the more than 234,000 Toyota Prius variants sold in the US in 2013. Honda has not made an official statement on the Insight's fate here, but the sales are speaking for themselves. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Automotive News - sub. req. Green Honda Hybrid hybrid sales