2014 Honda Odyssey Ex-l on 2040-cars

Auto blog

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.

Honda's hot new Civic Type R finally hatches in production form [w/video] [UPDATE]

UPDATE: A previous version of this article incorrectly indicated that the vehicle in question is the most powerful hot hatch ever made. As some commenters pointed out, the Ford Focus RS500 was more powerful by some 40 horsepower. We've updated the text below accordingly. Takanobu Ito may be stepping down as president and CEO of Honda, but as far as performance machinery is concerned, he'll be leaving the company in good shape. Not only has he ushered Honda back into Formula One – reviving the legendary partnership with McLaren – but he's also brought back two performance icons: the NSX and the Civic Type R. The former is making its European debut here at the Geneva Motor Show after its premier in Detroit, but alongside it we're seeing for the first time the production version of the latter. Not that it's exactly our first look at the new hot hatch. We've seen it testing, seen a couple of concept versions and even drove an early prototype. But after that whole lengthy process, it's finally here. (Or there, we should say, because it won't be coming to America. At least not in its current form.) What we're looking at, according to the manufacturer, is not only the fastest and most powerful front-drive hot hatch it's ever made, but on the market altogether. It packs a 2.0-liter VTEC turbo four kicking out 306 horsepower and 295 pound-feet of torque – the most powerful production engine the company has ever offered – said to be enough to propel the new Civic Type R to 62 in 5.7 seconds and on to a top speed of 167 miles per hour. That's a whole lot of muscle to channel to the front wheels, but Honda's surely done its best to keep it all under control. It's got an old-school six-speed manual transmission, electric power steering, 19-inch wheels, Brembo brakes, adaptive dampers and a suspension designed to combat torque steer and tuned to enhance high-speed stability and support hard cornering. In addition to extensive testing at locations including the Nurburgring, Suzuka and the company's own Takasu test track, the new Civic Type R has also undergone considerable CFD and wind tunnel testing to tune the aerodynamics. The resulting appendages may be toned down slightly from the concepts, but still make quite a visual impact – to say nothing of generating much-needed downforce to keep this sucker glued to the road or track.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.