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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda rolls out six-seat Jade Hybrid wagon in Japan

Honda has tried its hand at making hybrids of all shapes and sizes – whether dedicated or adapted to partial electric propulsion. There was the original two-seat Insight, the five-passenger Insight that followed, the 2+2 CR-Z hatchback and the hybrid version of the Vezel crossover – to say nothing of hybrid versions of the Civic and Accord. And now there's one more... in Japan, anyway. That would be the Jade, a wagon developed for the Chinese market but which Honda is now bringing home for the JDM, with a few key differences. For starters, while the Civic-based, low-slung wagon/minivan is produced under joint venture with Dongfeng principally in five-seat configuration, the Japanese version is being offered with three rows of two seats each for a total of (you guessed it) six chairs. The six-seat configuration, also offered on the conventional Chinese-market model, does away with the middle seat in the middle row in favor of more elbow room. The JDM Jade is also ditching the conventional 1.8-liter inline four in favor of the 1.5-liter hybrid and seven-speed DCT from the Vezel and Fit hybrids. Now if we could just get it Stateside with the Civic Type R engine, we could have a real sleek power wagon on our hands that would make us forget all about the Seat Leon ST Cupra unveiled just last week and let us play British touring car champion on our daily commute. Featured Gallery Honda Jade Hybrid (JDM) View 15 Photos News Source: Honda Green Honda Minivan/Van Wagon Hybrid JDM

Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.