2014 Honda Odyssey Ex-l on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda previews next-gen JDM Odyssey minivan

Some automakers market the same cars around the world, while others offer different models - even under the same nameplate - for different markets. We're thinking of cars like the Volkswagen Passat or the previous Mazda6. Honda's been known to do so as well, with models like the Accord and Odyssey, which are completely different in North America than they are in other parts of the world.
Now Honda has provided the first glimpse at the Odyssey minivan it offers for the Japanese Domestic Market (as well as Europe and other parts of the world). Though more compact than the US-market version, the new overseas Odyssey appears larger than the model it replaces, with a taller roofline increasing interior space.
Though Honda hasn't released the model's full specifications, power is expected to come from a 2.4-liter inline-four mated to a continuously variable transmission. Beyond that, buyers will likely be able to choose between front- and all-wheel drive, two cabin layouts, two interior colors and seven or more exterior paints. The images also point towards blind-spot and auto-braking systems and an apparent eco mode. Although unconfirmed, we expect to see the new JDM Odyssey make its debut at the upcoming Tokyo Motor Show.

2012 Honda NC700X

Honda Builds The Crossover Of Bikes
Here in the land of Harleys and highways that stretch to infinity, Americans don't care much for sensible motorcycles. Unlike the majority of global bike buyers, North Americans tend to choose escape over utility, performance over practicality - that's simply how it's been done in the land of the free, at least until a funny thing happened on the way to the global recession.
As bank balances thinned and fuel prices crept skyward, sales of puffed up sportbikes and cartoonishly endowed cruisers plummeted. Americans rediscovered that motorcycles could be used for tasks like workaday commutes and trips to the grocery store, not just for riding into a Marlboro Man-approved sunset, fringe in tow. As consumers matured, manufacturers slowly responded with bikes better suited for purposeful priorities.