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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

1964 Honda SM600 roadster gets elemental in Jay Leno's Garage

Honda has made a handful of sports cars in the past, with examples like the Acura NSX and Honda S2000 standing as noteworthy examples. But before either of them came along, there was the Honda S600. And Jay Leno has a beautiful example from 1964 in his garage for this latest video installment. The inspiration for the new JDM S660, the original S600 came out in 1964 – which just happened to be the same year that Honda broke into Formula One. And you can hear that relationship when the dual-chain-drive 600cc inline-four revs up to its 9,500-rpm redline. It may not have had the power of contemporary British roadsters from MG and Triumph, but it had plenty of character. When Leno got a hold of this one – a top spec SM model – he and his team took it apart nut and bolt, powder-coated the chassis, resprayed the body and put it all back together better than new. But you'll want to hear Jay tell the story himself in this fifteen-minute video clip. News Source: Jay Leno's Garage via YouTube Celebrities Honda Convertible Classics Videos Jay Lenos Garage