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Why Honda of America won't fit 2014 Fit models with start/stop

One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or step on the clutch. For one of the most important fuel sippers of the year, though, start-stop tech is a no-go.
Honda will not be offering the system on the North American-spec, non-hybrid Fit despite it being a standard item on both the hybrid (pictured above) and gas-only Japanese domestic models. According to Honda, it's ostensibly due to the momentary lag, that occurs when the gas engine re-fires and power is available. The start-stop-equipped Fits "will lose at stoplights to V6s," Nobuhiko Shishido, the lead powertrain engineer for the Fit, told Automotive News. This is just an observation on our part, but unless the new Fit turns up with dramatically more than the current car's 117 horsepower, it'll "lose at stoplights" regardless of whatever fuel-saving features are fitted.
The other issue Honda sees is more realistic. In the world of the EPA, stop-start systems are not taken into account in fuel economy testing. That makes the cost-adding technology a tough sell for US consumers who are forced to take a dealer's word on real-world economy gains over the milage numbers on the window sticker. That said, wouldn't it at least make sense to offer start-stop as an option? Have your say in the Comments below.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda, Top Gear working on 130-mph lawn mower

We're not even sure they've got a blade of Kentucky Bluegrass to cut, but the folks at Top Gear have gone ahead and started building what will become, if they're successful, the world's fastest lawn mower. Actually, it appears Top Gear is not doing much of the design and assembly work at all, instead having solicited help from experts at Honda and Team Dynamics, which oversees the automaker's touring car efforts.
What the three are working on is a riding lawnmower with a 110-hp engine that can reach 60 miles per hour in four seconds and trim turf at speeds up to 130 mph. If they succeed, such a maximum velocity would put them well ahead of the current record for the world's fastest lawnmower, which is 96.529 mph set by Bobby Cleveland and his Snapper race mower at the Bonneville Salt Flats in September of 2010. Top Gear hasn't said whether or not it will officially go after Cleveland's record, but the build will be featured in an upcoming issue of the Top Gear magazine and is scheduled to be completed by June 17, so we may learn what this maniacal mower's true purpose is then.
According to TG's report on how the build is going, as well as the video of it being fired up (literally) for the first time below, there aren't many actual mower parts left on this machine. What started out as a Honda HF2620 mower now sports wheels and tires from a racing quad, a back axle from a go-kart, a steering rack from a Morris Minor and a 1000cc engine from a Honda VTR1000F sport bike. All that remains from the original mower are the pedals and body panels; even the steel cutting deck has been replaced with a lighter fiberglass version. And blades? This mower will be bladeless, instead using two electric motors to spin lengths of brake cable like a weed whacker.