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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Acura teases production MDX ahead of next week's unveiling

Acura will unveil the 2022 MDX in production form next Tuesday, Dec. 8, promising it will be "the most premium, performance-focused and technologically advanced SUV in Acura history." Acura will host the debut on its web site at 11:30 a.m. EST.  If you thought we already saw the 2022 Acura MDX, it's because we did. Acura showed the TLX-inspired design back in October with a "prototype." Like parent company Honda, Acura tends to show "prototypes" that are dead-ringers for their production variants, and this appears to be no different. The below left is Acura's teaser image with the levels brought up to reveal more detail; the below right is an image of the "prototype" shown in October. From what we can see here, they're virtually identical, and nothing we've seen in spy photos suggests that we're in for any surprises when the real thing bows next week.  The 2022 MDX rides on a new light truck platform that Acura says will provide more athletic handling, greater ride comfort and a quieter cabin versus the outgoing car. Like the new TLX, it will incorporate a double-wishbone front suspension, which should also improve ride and handling. Acura says it will offer a Type S version of the MDX is with the same turbocharged V6 that will power the new TLX Type S. That variant will make 355 horsepower and 354 pound-feet of torque (same as the TLX), while the standard engine will continue to be Acura’s 290-horsepower 3.5-liter V6. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers (likely another Type S feature) and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. Based on the prototype, the interior matches the exterior for flair and elegance. We like the open-pore wood thatÂ’s been infused with metallic flake, French stitching, contrast piping and quilted leather in all three rows. Acura says that all three rows get more legroom this year, and first and third rows get more headroom. A new panoramic moonroof should make the cabin even airier for rear occupants. Related Video:

Why Acura should build a hybrid Integra successor using NSX tech

Yes, it sounds like a heresy. Yes, the Honda CR-Z was not a good hybrid sports car. Yes, we know the RSX officially replaced the Integra here (but was called the Integra in Japan). But, no, we're not crazy. Well, maybe a little bit. But hear us out. At the moment Acura is a bit of an unfocused mess. Its line-up is thoroughly uninspiring, save for its $200,000 NSX supercar – a great mid-engined supercar with an impressive, performance-oriented hybrid AWD system. And yet few people would draw a line connecting Acura's other SH-AWD hybrids, the RLX Sport Hybrid and MDX Sport Hybrid, to the NSX. The first NSX told the world that Acura built cars with world-class technology and performance, and the Integra carried it to people with normal pocketbooks. Since the new NSX communicates a similar message as its forbearer, so too would a new Integra. Now making an entry-level sports car with hybrid technology is tricky business. As we already established, the Honda CR-Z was a colossal flop. It's balance was all off: heavy, expensive, and not very sporty – and it didn't even get very good fuel economy. However, Honda and Acura can learn from these mistakes. First, to keep costs in check, Acura can borrow from Honda's ever-improving parts bin. It would logical to borrow the excellent Civic coupe platform – something the old Integra did as well. It could also attach the proposed hybrid powertrain to the upcoming Si turbocharged four-cylinder. Some added cost will be unavoidable, since the batteries and motors will have to go somewhere. That will cost some engineering dollars, and inflate the price tag a bit. However, since Acura is a premium brand, it has some wiggle room to bump up the price without losing buyers. Weight is another potential issue this hypothetical hybrid will face, and was one of the chief complaints with the CR-Z. Looking at the RLX and the RLX Sport Hybrid, the hybrid bits weigh about an extra 340 pounds. That's not insignificant, but added to the turbocharged Civic EX-T coupe's 2,900 pound curb weight, you would have a car that would weigh 3,240 pounds. That's comparable to the very fun Mustang EcoBoost. As long as Acura keeps the weight under 3,500 pounds, the brand should have an entertaining coupe on its hands. The final piece of the puzzle is to make sure it isn't compromised. Every bit of hybrid tech in the NSX is there for performance. It helps eliminate turbo lag, and it improves acceleration and handling.