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Honda squeezes in 9 Fit customs at SEMA

Honda is displaying a heap of customized Fit hatchbacks at this week's SEMA in Las Vegas. Nine of the modded little econoboxes are on the floor showing off wildly divergent takes on the Japanese automaker's most affordable offering. The company has reason to celebrate the new vehicle, too, because it's been dubbed this year's "Hottest Sport Compact" award at the event.
Six of the custom Fits come from a contest that Honda ran online challenging various tuners to come up with their own take on the new model. People could then follow along online as Tjin Edition, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA and Kenny Vinces worked on the cars. In the end, the version from Tjin (pictured above) with its subdued green paint, huge fender flares and ground-hugging stance was named the fan favorite.
In addition to those cars, Honda also has three other modded Fits on display. Honda Performance Development is showing off one in full B-spec racer trim, Honda Genuine Accessories has an example displaying all of its dealer-installed parts, and there's another model tuned by Bisimoto, as well.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Honda CR-Z carbon-fiber prototype

When Honda rolled out the CR-Z a few years ago, it hoped to bridge the gap between those who would save the planet and those who would rather burn all of its resources in a glorious cloud of tire smoke. But enthusiasts recalling the CRX of 1980s vintage balked, imploring Honda to ditch the heavy battery packs and electric motors in favor of a lighter-weight, more conventional powertrain. At this point it seems less likely that Honda would do so at one end of the market than Porsche would ditch the hybrid component of its 918 Spyder at the other. But that doesn't mean Honda isn't still cooking up ways to curb the CR-Z's weight. And it had just one such idea waiting for us when we visited its Japanese R&D center at Tochigi last week.
Nestled in between the JDM hatchbacks, powertrain test mules and new technology prototypes Honda rolled out for us sat the experimental CR-Z you see here. While it may look mostly like the hybrid sport-hatch you can pick up at your local dealer (albeit blacked out), nearly all of this prototype's bodywork has been completely replaced, as have its basic underpinnings, with carbon-fiber reinforced plastic. The exotic material is usually reserved for high-end exotics, but like BMW is democratizing its use in the new i3, so too is Honda researching ways to implement the use of carbon fiber on a mass scale. This one-of-a-kind CR-Z prototype stands, for the time being, as the embodiment of that effort.
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