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Honda rolls out new Step WGN in Japan

First introduced back in 1996, the Honda Step WGN (originally styled as Stepwgn) is now entering its fifth generation of hauling families around the Pacific island nation, and packs a number of innovations into its tall and boxy form. For starters, this latest minivan does away with the conventional 2.4-liter engine from its predecessor and replaces it with a new 1.5-liter turbocharged VTEC, driving either the front wheels or all four through a continuously variable transmission. More innovative though is the "Waku Waku Gate," borrowing its name for the Japanese term for "exciting." We're not sure we'd go that far, but it is intriguing: the tailgate can either be opened fully for maximum aperture, or partially split and opened to the side for tighter spots. That ought to make ingress and egress from the seven-passenger cabin that much easier, but once inside it promises to be a more pleasant place as well thanks to Scandinavian-inspired design. It also packs the latest safety features, including pedestrian detection, to keep everyone safer and make the new Step WGN more appealing to Japanese families. Honda to Begin Sales of All-New Step WGN - Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine - TOKYO, Japan, April 23, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda Step WGN on Friday, April 24, 2015, at dealerships across Japan. Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine, this fifth-generation Step WGN was designed to be a fun-to-use minivan that features a functional cabin space much like a living room at home, as well as a revolutionary tailgate mechanism named Waku Waku Gate ("Waku Waku" is a Japanese expression for "exciting"). Honda's first 1.5-liter VTEC TURBO engine realizes not only powerful and smooth acceleration with its torque equivalent to that of a 2.4-liter engine but also excellent fuel economy and quietness, achieving the type of leisurely drive people expect from a minivan even with multiple passengers and on hilly roads. Moreover, the all-new Step WGN realizes top-in-class level*1 fuel economy of 17.0km/liter (JC08 mode*2). Furthermore, the all-new Step WGN features the largest cabin space in the class*3 as well as the Waku Waku Gate*4, Honda's original design that functions as a wide tailgate that opens up or as with a sub-door that opens to the side.

2013 Honda Civic

Lather, Rinse, Repeat
On some level, it's hard to blame Honda for the strategy it took with its new-for-2012 Civic. Executives looked at the key players on the market as the model was being developed, soaked in the growing global economic malaise, and decided that if they wanted to make decent money on their small car, they'd have to find creative ways to take cost out of its build. In light of the financial crisis, consumers and critics would surely understand some belt-tightening in order to secure the company's legendary reliability, resale value and ease-of-use, right?
So Honda took a pass on expensive new technology - more complex transmissions, forced induction, active aero, and so on. And it also substituted in some cheaper interior materials, skimped on sound deadening, creature comforts and found lots of little ways to save money. Surely in a segment where the frankly ancient and moth-eaten Toyota Corolla has consistently ranked among the sales leaders, nobody would care, eh?

Honda replaces CEO Takanobu Ito with Takahiro Hachigo

At its upcoming shareholders' meeting in June, Honda is set to make a raft of changes to its senior personnel, including new board members, directors, auditors and operating officers. But the most pivotal of the new appointments will see the replacement of its president and chief executive. That job currently belongs to Takanobu Ito, who will step down in June and hand the reins over to Takahiro Hachigo, subject to ratification by the shareholders. Hachigo-san has been with Honda since 1982, rising up the ranks and holding a series of key executive and R&D posts with the Japanese automaker in locations around the world – including here in the United States, where he spearheaded development of the original Odyssey minivan and directed the company's American R&D center. He subsequently headed Honda's European operations and currently serves as its most senior officer in China. He's 55 years old. He takes over from Ito-san after a tumultuous period for Honda. Ito, 62, joined Honda in 1978 and similarly rose through the R&D ranks, holding some of the same positions along the way that Hachigo would later, albeit more focused on the company's operations at home in Japan. Ito took over as president and CEO in 2009, steering Honda through a difficult period marked by fluctuating currencies, the tsunami disaster of 2011 and flagging quality issues that have forced Honda to issue unprecedented recalls, focusing much criticism on Ito's leadership. Honda recently recalled millions of vehicles that were fitted with Takata's faulty airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. Ito will remain on board as a director and advisor, but what we'll be most interested to see is the direction in which Hachigo will take the company. Under Ito's leadership, Honda has brought back performance icons like the NSX and Civic Type R, launched innovative environmental technologies, delved into aerospace with the HondaJet and re-entered Formula One. One of Hachigo's first priorities will undoubtedly be to restore the company's reputation for quality, but we'll have to wait and see what (if any) sort of new and exciting developments he'll spearhead once he takes office. Honda Motor Co., Ltd. Announces New President & CEO Tokyo, February 23, 2015 --- Honda Motor Co., Ltd.