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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Next Honda Ridgeline previewed in sketch

Honda's big debut at the 2015 Chicago Auto Show may be the all-new Pilot crossover, but the Japanese automaker has released another juicy morsel for us here in the Windy City. Previewed in a sketch, Honda is giving us our first glimpse at the next-generation Ridgeline pickup (note that the drawing pictures the truck on an actual ridgeline – good one, guys). The Ridgeline always sort of steered away from conventional pickup truck wisdom, using a unibody construction with passenger-car roots. We don't know much more about the new truck, the company only saying that the next Ridgeline "will take the original's award-winning performance, comfort and utility to new levels with completely new styling that communicates unmistakably that it's a pickup, yet with a uniquely Honda flair." It's unclear exactly when the new Ridgeline will debut, though Honda expects it to go on sale sometime next year.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.