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Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

2015 Honda Fit earns 5 Stars from NHTSA

Honda's emergency redesign of the new Fit's front end not only had a positive effect on its scores from Insurance Institute for Highway Safety – it recorded a Top Safety Pick after being retested – but it helped the compact hatch record an impressive NCAP five-star safety rating from the National Highway Traffic Safety Administration. Those are two significant achievements for the Fit, and surprise, surprise, the Honda was quick to tout the news. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Honda's VP of auto operations Art St. Cyr. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Check out the official PR on the NHTSA announcement, available below. All-New 2015 Honda Fit Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration Feb 2, 2015 - TORRANCE, Calif. Subcompact Fit achieves both an NCAP 5-Star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating Fit is the fifth Honda vehicle for 2015 to achieve top crash safety ratings from both from IIHS and NHTSA The spacious, fuel-efficient and versatile 2015 Honda Fit (http://automobiles.honda.com/fit/), has received a 5-Star Overall Vehicle Score, the top score available in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP). The Fit, completely redesigned in 2014, earns both a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS) and a NCAP 5-Star Overall Vehicle Score from NHTSA for 2015, making it even more of a standout choice in its segment. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Already the benchmark subcompact in terms of passenger and cargo space and innovative features, occupant safety features for the 2015 Honda Fit are further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes.