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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda to reveal production Civic Type R in Geneva

Honda has been working on its new Civic Type R for some time now. We drove a prototype over a year ago, and have since seen the Japanese hot hatch as a pre-production concept twice now – once in Geneva last year, and again in Paris. But at this year's Geneva Motor Show in March, the Japanese automaker will finally present the production version. Previewed in the teaser video above, the new Civic Type R promises to be among the kings of the hot hatchdom, packing a new 2.0-liter turbocharged VTEC engine and extreme styling. Unfortunately this version won't be coming to the US, but according to recent reports, another version will. Alongside the production pocket rocket, Honda will mark the European debuts of the NSX, Jazz (known to us as the Fit) and the new HR-V subcompact crossover at the Swiss expo, where it will also showcase its new McLaren-Honda F1 racer and the FCV concept. 28.01.2015 Civic Type R and NSX Supercar Lead Host of Premieres From Honda at 2015 Geneva Motor Show - Honda to unveil flagship performance models with world premiere of production Civic Type R and European premiere of NSX - Production models of all-new Jazz and HR-V to be unveiled, as well as first showing in Europe of FCV Concept fuel cell vehicle - 2015 McLaren-Honda F1 racer showcased ahead of season opener Signalling a new era for the Honda brand in Europe, every model in the range will be new or refreshed in 2015, with many being unveiled in production guise for the first time at the Geneva Motor Show in March. Performance cars for road and track, family cars and a fuel cell concept will all feature on the Honda stand. The return of two performance legends Geneva will see the global premiere of the Honda Civic Type R production car. The 'race car for the road' will be the most extreme Type R ever built, with blistering performance and thrilling dynamics that set new standards in the segment. A world-first application of Honda's new 2.0 litre VTEC Turbo engine, aggressive function-led styling and pioneering new chassis technologies combine to deliver one of the most immersive and rewarding driving experiences available in any sector. For fans keenly anticipating the launch of Honda's latest hot hatch icon, a dedicated Type R microsite goes live on 28 January.

Autoblog's Editors' Picks: Our complete list of the best new vehicles

It's not easy to earn an “EditorsÂ’ Picks” at Autoblog as part of the rating and review process that every new vehicle goes through. Our editors have been at it a long time, which means weÂ’ve driven and reviewed virtually every new car you can go buy on the dealer lot. There are disagreements, of course, and all vehicles have their strengths and weaknesses, but this list features what we think are the best new vehicles chosen by Autoblog editors. We started this formal review process back in 2018, so there's quite of few of them now. So what does it mean to be an EditorsÂ’ Pick? In short, it means itÂ’s a car that we can highly recommend purchasing. There may be one, multiple, or even zero vehicles in any given segment that we give the green light to. What really matters is that itÂ’s a vehicle that weÂ’d tell a friend or family member to go buy if theyÂ’re considering it, because itÂ’s a very good car. The best way to use this list is is with the navigation links below. Click on a segment, and you'll quickly arrive at the top rated pickup truck or SUV, for example. Use the back button to return to these links and search in another segment, like sedans. If youÂ’ve been keeping up with our monthly series of the latest vehicles to earn EditorsÂ’ Pick status, youÂ’re likely going to be familiar with this list already. If not, welcome to the complete list that weÂ’ll be keeping updated as vehicles enter (and others perhaps exit) the good graces of our editorial team. We rate a new car — giving it a numerical score out of 10 — every time thereÂ’s a significant refresh or if it happens to be an all-new model. Any given vehicle may be impressive on a first drive, but we wait until itÂ’s in the hands of our editors to put it through the same type of testing as every other vehicle that rolls through our test fleet before giving it the EditorsÂ’ Pick badge. This ensures consistency and allows more voices to be heard on each individual model. And just so you donÂ’t think weÂ’ve skipped trims or variants of a model, we hand out the EditorsÂ’ Pick based on the overarching model to keep things consistent. So, when you read that the 3 Series is an EditorsÂ’ Pick, yes, that includes the 330i to the M3 and all the variants in between. If thereÂ’s a particular version of that car we vehemently disagree with, we make sure to call that out.