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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

McLaren F1 team sets deadline for engine decision amid Renault speculation

BUDAPEST - McLaren says the next five weeks will be the key to deciding which engine it will use next season, with speculation mounting that the former world champions could ditch Honda and switch to Renault. Chief operating officer Jonathan Neale told Reuters at the Hungarian Grand Prix that "everybody is talking to everybody," but time was running out. "We've got to land those decisions in the next four or five weeks," he said, speaking from a design perspective and because drivers like McLaren's Fernando Alonso were waiting to see what engines teams had before committing to new deals. "I think there is a solution out there for everybody and I hope it's one that will be able to retain Fernando in this team." McLaren scored their first double-points finish of the season in Budapest on Sunday with double world champion Alonso finishing sixth, a day after his 36th birthday, and Belgian Stoffel Vandoorne 10th. The nine points lifted McLaren off the bottom of the standings just before the August break and factory shutdown, a result that Neale compared to scoring a goal before halftime. Alonso's future is a key concern, with the Spaniard out of contract and saying McLaren needs to provide a competitive car to keep him. Honda's power unit has been beset with problems since the partnership started in 2015, the engine neither reliable nor competitive. Hungary, the slowest permanent circuit on the calendar, reduced those shortcomings, but the next two races in Belgium and Italy are two of the fastest, where engine horsepower is of critical importance. McLaren is Honda's sole team in Formula One. A proposed partnership with Sauber terminated last week with the Swiss team choosing to stay with Ferrari. A split from McLaren could force the Japanese manufacturer out of the sport, but Neale hinted at an alternative. "You'll have seen the media speculation that there's discussions with Toro Rosso," he said. Toro Rosso use Renault engines, but a switch to Honda — which could bring welcome funding to a team whose Red Bull parent has considered a sale in the past — would free the French units for McLaren. The Renault engine has won a race this season with Red Bull and could satisfy Alonso, who won both his titles with the French manufacturer. The other alternatives to Honda are Mercedes and Ferrari, but Neale recognized that putting a Ferrari engine in a McLaren, the Italian team's historic arch-rivals, was highly unlikely.