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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Mom Accidentally Steals Honda In Brooklyn

The owner of a 1993 Honda Accord that was accidentally stolen by a young Brooklyn woman's mother has the car back in her possession, after amusing posters popped up all over town. Cheryl Thorpe traveled to New York from her home in Houston to watch her daughter's dog while she and her roommates went on vacation, according to New York Magazine. Thorpe was also left the task of moving the three girls' cars to legal parking spots on a street-cleaning day. She dutifully moved the Fiat, Honda CR-V and Accord, but when the trio returned from their vacation something was wrong. The owner of the Accord found her car right where she left it, thankfully free of parking tickets. The Accord Thorpe had moved belonged to someone else. As it turns out, some older Hondas have interchangeable keys. Thorpe was able to use the girl's keys to move Emily Hickert's car while she ate brunch. Hickert spent an entire week thinking a professional car thief had made off with her 21-year-old ride. "In less than 40 seconds she gets in the car and goes," Hickert told The New York Post, after reviewing security footage from a nearby business. "I thought she was a professional." Hickert filed a police report, while Thorpe's daughter posted fliers all over Brooklyn looking for the Accord's owner. Hickert was eventually reunited with her Honda, which had been towed after sitting parked on the street. She says she bears no ill will towards the women involved in the mix up. "I'm not upset with her," Hickert told The Post. "I'm glad it wasn't a thief. I just didn't know why anyone would steal a 1993 Honda." Related Gallery Honda's Redone 2013 Civic Pulls Icon Out Of The Fire Weird Car News Honda

2014 Honda Odyssey first minivan to earn Top Safety Pick+ award [w/video]

You know an automaker is confident about the safety of its vehicles when it asks one of the top crash test agencies to destroy one of its newest models. That's exactly what happened with the 2014 Honda Odyssey. According the Insurance Institute for Highway Safety, Honda requested that the agency run the updated Odyssey through its full barrage of tests, and for good reason.
Aside from slight styling upgrades and a new optional HondaVac built-in vacuum cleaner, the 2014 Odyssey was also given a more rigid passenger compartment using high-strength steel to help better protect occupants. It obviously worked. Following the crash tests, the 2014 Odyssey became the first minivan to earn a Top Safety Pick+ rating, but, more importantly, it did so with "Good" ratings in all five crash categories (four "Goods" and one "Acceptable" are enough for the TSP+). Impressive.
Scroll down for the crash-test video from the IIHS along with a press release.