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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda rolls out new N-Box Slash kei car in Japan

Honda may not compete with the likes of the expanding Fiat 500 and contracting Mini families in the North American or European markets, but back home in Japan it has a whole series of retro hatchbacks, grouped together as part of its N series. And now there is one more. Called the N-Box Slash (or N/ for short), the boxy but stylish new hatch is built to fit into Japan's rigid Kei car class, which means a tiny footprint no longer than 11 feet long and five feet wide. That makes it even smaller than the already-diminutive Smart Forfour or Renault Twingo, but into that compact form, Honda has fit five doors and four seats under a tall roof. In fact those front seats even fold flat and flush with the rear ones to make for as big a bed as you could possibly fit inside its compact dimensions. Technical details remain scarce, but power likely comes from the same 600cc three-cylinder engine - turbocharged or not, driving the front wheels or all four - as the rest of the N series, which already includes the N-One, N-Box, N-Box+ and N-WGN. Feel free to read the original Japanese or Google-translated press releases below, just don't expect it or any of its stablemates to show up in a North American showroom any time soon. 2014.11.27 ???????N-BOX SLASH(?????? ?????)????????????? Honda??12?22?(?)???????????N??????1?5?????????N-BOX SLASH(?????? ?????)?????????11?27?(?)?Honda????????????????? N-BOX SLASH?????????????N??????????????????????????????????????????????"???????"?"??????"??????????????????????????????????????????5???????????????Honda?????????? ???????????????N???????????????????? ?????????????????????? http://www.honda.co.jp/Nboxslash/new/ ?1 ?N??????????????????????????????????????Honda??????????????M?M(????????/???????)?????????????????????????????????????????????????????????????N??????1?????N-BOX(??????)???2?????N-BOX +(?????????)???3?????N-ONE(????)???4?????N-WGN(?????)? ?????????????? ?????????? 0120-112010(???????)?????????? ### (translated) 2014.11.27 Preceding publish new mini passenger car "N-BOX SLASH (NTT box slash)" in the home page Honda is, December 22 (Monday) to have plans to release "N" series ? 1 information about the fifth installment of the new mini-car "N-BOX SLASH (NTT box slash)", November 27 ( I was preceded published in Honda's home page on the tree).

Toyota, Nissan, Honda will work together on hydrogen filling stations

Japan's own version of the Big Three is taking on a transportation effort that's a far cry from the large-engined history of General Motors, Ford and Chrysler. In fact, Toyota, Nissan and Honda are looking to do their part – and maybe a little more – for the environment by working together to collaborate on accelerating the deployment of hydrogen fuel delivery in Japan. More refueling stations means more convenience for prospective hydrogen fuel-cell vehicle owners. Toyota says the specifics, including investment amount and the number of stations to be deployed, will be "determined at a later date." Still, the effort dovetails with that of the Japanese government. That government announced a so-called Strategic Road Map for Hydrogen and Fuel Cells last June and subsequently said it would start offering about $20,000 worth of incentives for fuel cell vehicle buyers. In December, Toyota started selling its first mass-produced fuel cell vehicle, the Mirai, in Japan and said it would almost triple production to 2,000 vehicles in 2016 from 700 this year. Last month, the Tokyo government began talks with Toyota and Honda to collaborate on ensuring that there'd be at least 6,000 fuel-cell vehicles on Japan's roads in time for the 2020 Summer Olympics in Tokyo. Tokyo officials are looking to have 100,000 fuel-cell vehicles on the city's roads by 2025. Check out Toyota's press release below. Toyota, Nissan, and Honda to Jointly Support Hydrogen Station Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed to work together to help accelerate the development of hydrogen station infrastructure for fuel cell vehicles (FCVs). Specific measures to be undertaken by the three manufacturers will be determined at a later date. For hydrogen-fueled FCVs to gain popularity, it is not only important that attractive products be launched-hydrogen station infrastructure must also be developed. At present, infrastructure companies are making every effort to build such an infrastructure, but they face difficulties in installing and operating hydrogen stations while FCVs are not common on the road. Following the formulation of its Strategic Road Map for Hydrogen and Fuel Cells in June 2014, the Japanese government has highlighted the importance of developing hydrogen station infrastructure as quickly as possible in order to popularize FCVs.