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Honda reveals Concept D crossover in China

Honda has, as promised, rolled in to the Shanghai Motor Show with the Concept D. Looking like a cross between an HR-V and a Decepticon, the Concept D previews a future crossover to be offered exclusively as the Japanese automaker's flagship model in China. The styling is certainly not for the faint of heart, with more angles than a geometry set, more vents than an air conditioner, a proliferation of LED lighting, gold spokes to match the bodywork and a sharply raked rear window with a giant wing at its peak. Details released with the trio of images remain scarce, but the production version of the concept you see here is slated to be offered in China through two of the company's local joint ventures, Guangqi Honda and Dongfeng Honda – albeit sure to be toned down some on the road from show stand to showroom. Honda Exhibits World Premiere of Concept D at Auto Shanghai 2015 BEIJING, China, April 20, 2015 – Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, today exhibited at Auto Shanghai 2015* the world premiere of the Concept D, a concept model for a new SUV model under development. *The 16th International Automobile & Manufacturing Technology Exhibition, Venue: National (Shanghai) Center for Exhibition and Convention Press days: April 20-21, 2015, public days: April 22-29, 2015 The Concept D shows the direction of a mass-production SUV model which is currently being developed exclusively for the China domestic market as a top-end SUV model that offers high-quality driving and a spacious cabin. Equipped with advanced safety technologies and other advanced features, a Concept D-based SUV model will go on sale from both Guangqi Honda and Dongfeng Honda, positioned as a new flagship model of Honda in China. ?Comment by Seiji Kuraishi, President of HMCI "Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localization of our business in China."

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda confirms 2014 Odyssey and Acura MDX for New York

Look beneath the seats of a Honda Odyssey and you'll likely find a handful of that iconic loop cereal loved by toddlers nationwide. And to show that Honda understands its minivan's target market, it is using the breakfast staple to announce its plans to reveal the updated 2014 model at next week's New York Auto Show. While the announcement is creative, it unfortunately lacks much in the way of information, leaving us with little more than a vague teaser alluding to "some innovative new features."
As expected, Honda has also confirmed we will see the production version of the 2014 Acura MDX in New York. We expect the 2014 MDX to look very much like the prototype we saw in January at the Detroit Auto Show with only slight differences. The 3.5-liter i-VTEC V6 will be offered with all-wheel drive or, in a first for MDX, front-wheel drive.
You'll find the official press snippets for both below, and we'll have live images and details on both from the New York show. Until then... Cheerio!