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Honda squeezes in 9 Fit customs at SEMA

Honda is displaying a heap of customized Fit hatchbacks at this week's SEMA in Las Vegas. Nine of the modded little econoboxes are on the floor showing off wildly divergent takes on the Japanese automaker's most affordable offering. The company has reason to celebrate the new vehicle, too, because it's been dubbed this year's "Hottest Sport Compact" award at the event.
Six of the custom Fits come from a contest that Honda ran online challenging various tuners to come up with their own take on the new model. People could then follow along online as Tjin Edition, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA and Kenny Vinces worked on the cars. In the end, the version from Tjin (pictured above) with its subdued green paint, huge fender flares and ground-hugging stance was named the fan favorite.
In addition to those cars, Honda also has three other modded Fits on display. Honda Performance Development is showing off one in full B-spec racer trim, Honda Genuine Accessories has an example displaying all of its dealer-installed parts, and there's another model tuned by Bisimoto, as well.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Are you the 2014 Honda Fit?

Despite being the oldest model in North America's subcompact sweepstakes, the current Honda Fit remains a paragon in its segment, offering unparalleled packaging, good road manners and robust reliability. In fact, even with far more modern competitors like the Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Nissan Versa Note on the scene, it may well still be the best of the bunch.
All of which explains why we're so nervous about the next-generation model, shown in these apparently leaked stock shots scanned from an in-country magazine (no, that rear end really isn't that wonky, it's the page curl distorting the image).
Will the next Fit retain the current car's incredible seating flexibility? Will it still offer a sweet-shifting manual transmission and a four-cylinder seemingly happy to bounce off its rev limiter all the livelong day? We won't know until we try it, but if these shots are representative of what we can expect in North America, it certainly will look very different. While the same two-box shape with roughly the same greenhouse remains, the front end looks much more aggressive than before, with squinty-eyed headlamps blending into a Civic-like grille, all sitting over a lower fascia with unusually oversized air intakes. The profile view is dominated by the front quarterlight and a new sharply rising character line that originates in the front fenders and terminates in the headlamps.