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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda's hot new Civic Type R finally hatches in production form [w/video] [UPDATE]

UPDATE: A previous version of this article incorrectly indicated that the vehicle in question is the most powerful hot hatch ever made. As some commenters pointed out, the Ford Focus RS500 was more powerful by some 40 horsepower. We've updated the text below accordingly. Takanobu Ito may be stepping down as president and CEO of Honda, but as far as performance machinery is concerned, he'll be leaving the company in good shape. Not only has he ushered Honda back into Formula One – reviving the legendary partnership with McLaren – but he's also brought back two performance icons: the NSX and the Civic Type R. The former is making its European debut here at the Geneva Motor Show after its premier in Detroit, but alongside it we're seeing for the first time the production version of the latter. Not that it's exactly our first look at the new hot hatch. We've seen it testing, seen a couple of concept versions and even drove an early prototype. But after that whole lengthy process, it's finally here. (Or there, we should say, because it won't be coming to America. At least not in its current form.) What we're looking at, according to the manufacturer, is not only the fastest and most powerful front-drive hot hatch it's ever made, but on the market altogether. It packs a 2.0-liter VTEC turbo four kicking out 306 horsepower and 295 pound-feet of torque – the most powerful production engine the company has ever offered – said to be enough to propel the new Civic Type R to 62 in 5.7 seconds and on to a top speed of 167 miles per hour. That's a whole lot of muscle to channel to the front wheels, but Honda's surely done its best to keep it all under control. It's got an old-school six-speed manual transmission, electric power steering, 19-inch wheels, Brembo brakes, adaptive dampers and a suspension designed to combat torque steer and tuned to enhance high-speed stability and support hard cornering. In addition to extensive testing at locations including the Nurburgring, Suzuka and the company's own Takasu test track, the new Civic Type R has also undergone considerable CFD and wind tunnel testing to tune the aerodynamics. The resulting appendages may be toned down slightly from the concepts, but still make quite a visual impact – to say nothing of generating much-needed downforce to keep this sucker glued to the road or track.

No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.