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Honda demonstrates driverless valet parking system with special Fit EVs

There are many challenges that will need to be sorted out before full autonomous driving becomes a reality, but automakers are taking small steps toward this advancement with semi-autonomous technologies. Nissan, Toyota and Ford have already revealed various automated driving systems, and now Honda is getting into the game with an automatic valet parking system that was unveiled recently at the Intelligent Transportation Systems (ITS) World Congress in Tokyo.
Unlike Ford's recently demonstrated self-parking Focus, which is fully operational on its own, Honda's new system requires input from the parking lot via cameras. Combining information provided by the car's rearview camera as well as cameras positioned around the parking lot, drivers are able to drop their car off at a central location, and using a touchscreen display, the car can park itself and return when the driver is ready to leave. The benefit of this is that multiple cars can be parked at the same time and no additional sensors (other than a backup camera) are needed for the car, but the downside is that it can only operate on properly equipped parking lots. According to Honda's demonstration, this system can be practical by 2020.
Honda also showed off some semi-autonomous driving and non-contact electric vehicle recharging technologies at the ITS World Congress, although information is limited and there are no demonstrations available. Scroll down to read more about Honda's latest tech, including a video demonstration of the automatic valet parking system.

Honda is first Japanese carmaker to be a net-exporter from US

Over the last decade or so, many foreign automakers have challenged the idea of what defines an "American car," but Honda took things a step further last year by exporting more cars out of the US than it imported in. Reuters is reporting that in 2013, a total of 108,705 Honda and Acura models were exported from the US with only 88,357 being shipped in. This gives Honda a net exporter status here, and makes it the first of such among the major Japanese automakers.
Honda's US imports have been dropping over the last five years while its exports have been steadily increasing. In 2008, the report indicates that Honda shipped 187,000 vehicles to the US and exported only 20,000, and even by 2012 Honda still favored imports with 136,000 imports and 74,000 exports. The article says that US-made Honda and Acura vehicles were exported to 50 countries with most ending up in Mexico, but the big news is that the Honda's US production set a record in 2013 with 1.3 million units built.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.