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McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Car Club USA: CleanMPG Northwest Rally

Car Club USA heads to Los Angeles for the CleanMPG Northwest Rally, where a group of like-minded hypermiling enthusiasts led by Wayne Gerdes attempts to drive from Los Angeles, CA, to Bend, OR, on one tank of fuel. For this challenge, Wayne tapped some of the most accomplished hypermilers in the world, including Guinness World Record holder Bob Winger and Mike Sefton, "the most fuel efficient driver in all of Canada." It doesn't take long for the competition to get heated. "They're not aggressive enough, and it's not going to save them anything by being soft right now," says Gerdes as the group attempts to navigate the Interstate traffic. "Driving in Los Angeles is a hyper miler's nightmare," says Winger. The trip will challenge both car and driver, while putting the latest fuel-efficient tech to the test. Wayne is piloting the Volkswagen Golf Sportwagen TDI, Sefton drives the Audi A3 TDI, and Winger attempts the trek in a Honda Accord Hybrid. It's diesel versus hybrid tech on this fuel-efficient trip of a lifetime. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Green Audi Honda Volkswagen Alternative Fuels Fuel Efficiency Green Culture Green Driving Driving Diesel Vehicles Hybrid Car Club USA Videos Original Video cleanmpg