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Honda UK closes pre-order books on NSX, opens for Civic Type R

Most of us would probably deliberate pretty carefully before buying a new car – do a little research, read the reviews, take it for a test drive, compare it to the competition. But that's not everyone. Some buyers will order a new car sight unseen. Some will even place their order – for a performance model especially – before the production model is even revealed. And those buyers in the UK have been flocking to Honda for not one, but two upcoming new products. Even before the reveal of the finished car, Honda's British office has taken over 100 orders for the upcoming new NSX just from within the UK. The orders have been coming in so fast, in fact, that Honda has had to stop taking them for the time being. But don't worry, British enthusiasts: the Japanese automaker has just opened the order books for another yet-to-be-revealed performance model. That, of course, would be the new Civic Type R – a promising new hot hatch that Honda has showcased repeatedly in concept form, but has yet to reveal in production guise. That'll happen sometime in the new year, ahead of the start of production slated to take place at Honda UK's own plant in Swindon, England. But before it does, the company's dealers have started taking GBP3,000 ($4,700) deposits on the hot hatch we drove in prototype form but which does not, we're sad to say, look likely to be offered in North America. DEMAND FOR HONDA HOTS UP! TYPE-R ORDER BOOK IS OPEN Honda is pleased to announce that the Civic Type R is on the starting blocks and gearing up for its much awaited 2015 launch. Due to unprecedented demand, customers wanting to be one of the first behind the Type R steering wheel can now place an order with a GBP3,000 deposit at their local Honda dealer. The all-new hot hatch – due in UK showrooms next year – will be the most extreme and high-performing Type R in the 22 year history of the red 'H' badge, signalling the start of a new performance era for the brand. The all-new Civic Type R has been developed and engineered for European drivers. The car will be built at Honda's state-of-the-art plant in Swindon, UK, arriving in dealerships during 2015. The new Type R will mark the debut of the new '+R' button, for example. Located to the side of the steering wheel, a press activates '+R' mode for the most exhilarating driving experience. Engine responsiveness is heightened, with torque-mapping changed to a more aggressive and performance-focused setting.

Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v