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Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

2016 Honda Pilot is brand's first non-hybrid with stop-start

Honda has gotten rid of the boxy styling of the outgoing Pilot for a more aerodynamic look that mimics its smaller sibling, the popular CR-V. The 2016 Honda Pilot – which goes on sale this summer – has a larger, eight-inch display screen, an improved navigation system and up to five USB ports to power the family's devices. The new Pilot was introduced at the 2015 Chicago Auto Show this week. New amenities include an optional heated steering wheel and heated second-row seats. Under the hood is a new 3.5-liter, direct injected V-6 engine with start-stop technology – Honda calls it " Idle Stop technology" – to save on fuel. Buyers can choose one of two new transmissions, a six-speed or a nine-speed, and front-wheel-drive or all-wheel-drive configurations. Green Car Congress notes that this is the first time Honda has put stop-start technology into a non-hybrid vehicle. Fuel economy wasn't announced, but increased use of lighter materials has dropped 300 pounds of weight, so the new Pilot should beat the old model's 25 mpg on the highway. New safety features include LED high beams that automatically dim for oncoming traffic and Honda's first road departure mitigation system - borrowed from Acura - which monitors the vehicle's road position and can correct the steering or brake if it senses an imminent collision. Related Video: The AP contributed to this report. Featured Gallery 2016 Honda Pilot: Chicago 2015 View 19 Photos News Source: Honda, Green Car Congress Green Chicago Auto Show Honda mpg stop start

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."