2010 Honda Fit on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Next CR-Z to lose hybrid powertrain, go with turbo four

The Honda CR-Z has been treading water for years and has already left the European and Australian markets. Meanwhile, it has hung to life in the US with 3,562 total units sold in 2014. The little coupe looks like it should be a winner, though, as the reinterpretation of the classic CRX for the modern age. Unfortunately, a serious lack of performance to back up the sporty styling lets the model down. Although rumor has it, the CR-Z that drivers keeping asking for could be just a few years away. An anonymous source related to Honda's Tochigi, Japan, development center told Car and Driver that a significantly more potent new generation of the CR-Z is on the way to dealers in 2018 with a possible unveiling in 2017. "The new coupe will be a force to reckon with," the insider said. The new CR-Z would reportedly be slightly larger and would be based on a shortened version of the next-gen Civic's platform. Car and Driver even speculates a possible branding change to become the Civic CR-Z. The most encouraging change for performance fans, though, is the coupe finally ditching the IMA hybrid in this market in favor of the 2.0-liter turbocharged four-cylinder from the European Civic Type R. The engine would allegedly be detuned to around 280 horsepower for this application from the 306 hp in the CTR. The hybrid isn't going away entirely, though. For the Japanese market, the CR-Z would use Honda's 1.5-liter turbocharged four-cylinder with electric assist to make around 200 hp. Until anything official comes out, it might be best to treat all of this tantalizing info with a large grain of salt. Rumors of a future CR-Z using the next-gen Civic platform have circulated since 2013, and there has been speculation about using the CTR engine, too. Related Video:

2015 Honda Fit delayed until June for quality checks

If you are looking forward to the launch of the 2015 Honda Fit and can't wait to buy one, we have some bad news. Honda is holding off on sales a little longer to make sure everything is just right. The brand's latest subcompact was originally scheduled to start arriving at dealers this spring, but the introduction was delayed due to issues at Honda's new factory in Celaya, Mexico.
Consumer Reports learned of the delayed launch when the Fit it ordered didn't arrive on time. It contacted Honda and was told that the problem had to do with a "shipping delay nationally." The company was taking "a measured approach" to getting the new models out of the new factory, thus delaying shipment to dealers until June.
Honda spokesperson Steve Kinkade gave a few more details about the situation to Autoblog. He indicated that the factory in Mexico is new and is producing these vehicles for the first time. Therefore, the company is taking the extra time "to do a final verification on quality," said Kinkade. He also confirmed the delay until the second week of June.