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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Cafe racer motorbikes storm Japan

Japan may be best known, at least among motorcycle enthusiasts, for its sport bikes. But as we found at the Tokyo Motor Show this year, Japanese motorcycle manufacturers are capable of producing all kinds of motorbikes. And to our delight, that includes cafe racers.
Along with the myriad electric bikes, dirt bikes, crotch rockets and scooters, the halls of Tokyo's Big Site convention center this year were full of the retro-infused rides we love. Chief among them was the Bolt (shown above) which Yamaha exhibited alongside their various electric two-wheelers, sporting a delicious metallic blue paintjob, inverted handlebars and hanging mirrors, machined metal bits, blacked-out trim and saddle brown leatherwork.
Honda was also on hand with a new EX version of its '70s-style CB1100 retro roadster in sinister and low-key matte black. And this was our first chance to check out BMW Motorrad's new birthday present to its 90-year-old self, the R NineT, a model recently unveiled at the EICMA motorcycle show in Milan. But one of the most amusing retro rides we came across was the Honda Monkey Limited, a mini bike that makes the new 125cc Grom (which was displayed alongside it) look positively gigantic.