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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda Walking Assist Device begins US testing at Rehabilitation Institute of Chicago

For years, we've been wondering what implications Honda's Asimo robot could have in the real world, and now we're starting to get a sense of that. Honda announced that it will begin its first US clinical studies of the Walking Assist Device at the Rehabilitation Institute of Chicago in an effort to provided improved mobility for people who have suffered a stroke. While the automotive tie-in here is pretty weak, this is the first time we've heard about this device since it was unveiled back in 2008.
Weighing in at six pounds, Honda's device is fitted to the waist and legs of patients to make it easier to walk, and the 22.2-volt lithium-ion battery provides enough electricity for more than an hour of operation. According to Honda's press release, which is posted below, up to 80 percent of the almost 800,000 stroke victims each year (in the US alone) are afflicted with limited mobility, so a medical aid like this could have a big impact in the real world.

Honda rolls out six-seat Jade Hybrid wagon in Japan

Honda has tried its hand at making hybrids of all shapes and sizes – whether dedicated or adapted to partial electric propulsion. There was the original two-seat Insight, the five-passenger Insight that followed, the 2+2 CR-Z hatchback and the hybrid version of the Vezel crossover – to say nothing of hybrid versions of the Civic and Accord. And now there's one more... in Japan, anyway. That would be the Jade, a wagon developed for the Chinese market but which Honda is now bringing home for the JDM, with a few key differences. For starters, while the Civic-based, low-slung wagon/minivan is produced under joint venture with Dongfeng principally in five-seat configuration, the Japanese version is being offered with three rows of two seats each for a total of (you guessed it) six chairs. The six-seat configuration, also offered on the conventional Chinese-market model, does away with the middle seat in the middle row in favor of more elbow room. The JDM Jade is also ditching the conventional 1.8-liter inline four in favor of the 1.5-liter hybrid and seven-speed DCT from the Vezel and Fit hybrids. Now if we could just get it Stateside with the Civic Type R engine, we could have a real sleek power wagon on our hands that would make us forget all about the Seat Leon ST Cupra unveiled just last week and let us play British touring car champion on our daily commute. Featured Gallery Honda Jade Hybrid (JDM) View 15 Photos News Source: Honda Green Honda Minivan/Van Wagon Hybrid JDM