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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.

Honda and Acura electric crossovers will be built by General Motors

General Motors will partially offset the cost of developing electric technology by manufacturing battery-powered cars for Honda and Acura, according to an unverified report. Ultium battery technology is at the center of the deal. Without citing sources, industry trade journal Automotive News wrote that Honda has agreed to enlist rival-turned-partner General Motors as one of its EV suppliers during the first half of the 2020s. The factory that currently builds Chevrolet's Blazer and Equinox in Ramos Arizpe, Mexico, will begin manufacturing a Honda crossover in 2023, meaning it likely won't arrive until the 2024 model year. On the other side of the border, the former Saturn plant in Spring Hill, Tennessee, will churn out an Acura crossover beginning in 2024, about two years after it starts making the Cadillac Lyriq. Neither model has been revealed, and Honda hasn't commented on the report. Insiders familiar with the contents of the firm's product pipeline told Automotive News that both crossovers will be about as big as the Lyriq (pictured), which will be close in size to the 190-inch long XT5. Power for the two models will come from the Ultium battery technology that General Motors is developing for over a dozen electric cars, including the GMC Hummer and a Chevrolet-badged pickup we might discover next week during CES 2021. Both EVs will be built by General Motors, and they'll be powered by General Motors-developed technology (some will even receive OnStar and the hands-free Super Cruise driver assistance system), but everything motorists see and touch will be Honda- or Acura-specific. We're not expecting that the tie-up will spawn a pair of blandly badge-engineered crossovers; stylists will likely give each one its own design identity inside and out. Honda had previously confirmed plans to build at least two electric models on General Motors bones, and it announced that its American partner would also handle manufacturing, but this is the first time executives are throwing Acura onto the stage. What remains to be seen — assuming the report is accurate — is whether the Lyriq will compete directly against its Acura-branded sister model, or if they'll be positioned in different segments. Related video: Featured Gallery Cadillac Lyriq show car Green Acura Honda Electric