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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda aiming for new mpg-record on European hypermile drive

Here's a warning that there will be a Honda Civic clogging up the right lane of a bunch of highways throughout Europe next month. Honda wants to set the Guinness World Record for best fuel economy for a car going through the European Union's 24 contiguous countries. To do so, we can't expect any high speeds on the autobahn. Two of Honda's finest from its UK factory will hit the road June 1 for a 25-day journey in a Honda Civic Tourer that will take the pair through two-dozen countries in 25 days. That means about 370 miles of very measured driving per day. The Civic Tourer will be equipped with a tracking device and other telematic services, and the goal is to see what kind of fuel economy the pair can get from the car's 1.6-liter i-DTEC engine. Honda isn't saying what kind of fuel-sipping figure it's looking to achieve over those three-plus weeks, which will take the car through countries such as the Netherlands, Germany, Italy, France and Spain, but the Japanese automaker is shooting for a fuel economy record irrespective of any type of powertrain, hybrids included. Take a look at Honda's press release below, and if you want to avoid or find the car en route, you can watch it on this tracker site. Honda targets new GUINNESS WORLD RECORDS™ title for fuel efficiency with 8,500mile drive across Europe Honda will put the real-world fuel economy of its super-efficient 1.6 i-DTEC engine to the ultimate test in an 8,500mile drive across all 24 contiguous EU countries, with the aim of setting a new GUINNESS WORLD RECORDS title for fuel efficiency. On Monday 1st June 2015, two members of Honda's European Research & Development (R&D) team will climb into a Honda Civic Tourer and set out on an epic journey from Aalst, Belgium. Heading towards the Netherlands and Germany, their trip will see them navigate the Continent in a clockwise direction, with the aim of returning to their starting point some 25 days later, on June 25th, having covered a planned total of 8,459miles. The GUINNESS WORLD RECORDS title attempt comes on the back of several independent tests which have proven Honda's 1.6 i-DTEC engine to consistently out-perform its quoted fuel efficiency in real-world driving conditions. Keen to once again underline this performance and in the challenging spirit for which the brand is famed, Honda aims to set a benchmark with a GUINNESS WORLD RECORDS title never before attempted in Europe.

Next CR-Z to lose hybrid powertrain, go with turbo four

The Honda CR-Z has been treading water for years and has already left the European and Australian markets. Meanwhile, it has hung to life in the US with 3,562 total units sold in 2014. The little coupe looks like it should be a winner, though, as the reinterpretation of the classic CRX for the modern age. Unfortunately, a serious lack of performance to back up the sporty styling lets the model down. Although rumor has it, the CR-Z that drivers keeping asking for could be just a few years away. An anonymous source related to Honda's Tochigi, Japan, development center told Car and Driver that a significantly more potent new generation of the CR-Z is on the way to dealers in 2018 with a possible unveiling in 2017. "The new coupe will be a force to reckon with," the insider said. The new CR-Z would reportedly be slightly larger and would be based on a shortened version of the next-gen Civic's platform. Car and Driver even speculates a possible branding change to become the Civic CR-Z. The most encouraging change for performance fans, though, is the coupe finally ditching the IMA hybrid in this market in favor of the 2.0-liter turbocharged four-cylinder from the European Civic Type R. The engine would allegedly be detuned to around 280 horsepower for this application from the 306 hp in the CTR. The hybrid isn't going away entirely, though. For the Japanese market, the CR-Z would use Honda's 1.5-liter turbocharged four-cylinder with electric assist to make around 200 hp. Until anything official comes out, it might be best to treat all of this tantalizing info with a large grain of salt. Rumors of a future CR-Z using the next-gen Civic platform have circulated since 2013, and there has been speculation about using the CTR engine, too. Related Video: