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Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda Civic Type R caught naked and frisky

Honda's upcoming Civic Type R is one of our most anticipated models of the next year - and we probably won't even get it in North America. And yet, each time we see it, the five-door just seems so menacing and purposeful. An all-but-undisguised version has just been spotted by our photographers testing on the back roads in Germany. If this signals what to expect, then the project appears to be coming along nicely.
Compared to the concept shown at the Geneva Motor Show, this prototype looks even meaner. Check out those big, blistered front fender extensions, taller wing, deeply sculpted front air dam and 10-spoke gold wheels. The Type R certainly certainly isn't hiding its performance intentions, and it has no reason to. Under the hood, we know it packs Honda's new 2.0-liter turbocharged four-cylinder pumping out 276 horsepower, which is likely connected to a six-speed manual.
Now, if only Honda could find some way to get this machine across The Pond and into the our hot little hands. There has already been an online petition begging the Japanese automaker to find a way, and after recently enjoying an all-too-brief prototype drive, we're ready to sign up.