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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda Civic Tourer... now with bikes!

Honda is rolling in to the Frankfurt Motor Show this year with a version of its Civic Tourer wagon. Called the Active Life concept, the modified Euro-market estate is outfitted specifically for cyclists. To that end, the Japanese automaker has equipped the show wagon with a rack capable of holding a pair of full-size bicycles – not on the roof, where you'd expect them to be, but inside the vehicle. With the rear seats folded down, and thanks in no small part to innovative fuel tank placement, the Civic wagon can swallow nearly 60 cubic feet – several more than the Ford Focus estate, for example, albeit less than the VW Golf Variant. The Honda Civic Tourer Active Life Concept is also equipped with a retractable arm for bicycle maintenance, a built-in air pump, a retractable bench, and toolbox, water tank, and front wheel holder integrated into the side of the trunk. There's a sleek box on the roof for accessories, too. And it's all capped by a special blue paint job with metallic gradation, silver roof, custom rear bumper, 18-inch alloys, and a customized interior with blue stitching, black headliner, and suede and leather trim. It'll be displayed alongside the Civic Tourer that recently set a world record for fuel efficiency. The bigger news, however, will be the presentation of the all-new Civic sedan. In short, there'll be plenty of Civic action to check out at the Frankfurt Messe this year, and we'll be on hand to catch it all. But in the meantime you can scope out this concept right here.Related Video: HONDA TO SHOWCASE THE CIVIC TOURER ACTIVE LIFE CONCEPT AT 2015 FRANKFURT MOTOR SHOW - Civic Tourer Active Life Concept makes its debut - GUINNESS WORLD RECORDS™ title-holding Civic Tourer 1.6 i-DTEC on display on Honda stand Honda will reveal the Civic Tourer "Active Life Concept" at this year's Frankfurt Motor Show, underlining the Tourer's class leading cargo space and versatility within the C-segment. The Concept study shows that style and space can work together; a custom paint colour further enhances the sleek and sporty exterior and an accessorised interior demonstrates the Concept's suitability for an active lifestyle and the needs of its customers. Utilising the unique centre fuel tank layout, the Civic Tourer Active Life Concept makes full use of its 1668 litres* trunk space and a low loading height.

Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key