2015 Honda Crosstour Exl on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

'CSR Racing 2' mobile game adding 'Fast & Furious' pack

Popular mobile drag-racing game CSR Racing 2 (CSR2) is constantly adding new cars, new events, and new features to keep the game fresh. In March, CSR2 released the stunning McLaren Speedtail into the game, and for April, a "Fast & Furious"-themed pack is on the way. CSR2 recently celebrated 100 seasons of racing (the game runs on its own calendar) and announced a new update is on the way. Many new vehicles are coming, including a McLaren F1 LM, a Mercedes-Benz 300 SL Coupe, a Bugatti EB110 Super Sport, a Honda NSX-R, a C3 Chevrolet Corvette ZR1, a Lamborghini Countach LP5000 Quattrovalvole, a Porsche Carrera GT and a Shelby Cobra 427 S/C.  Through various events, players will also be able to unlock more cars such as the Aston Martin Valhalla Concept, the Ferrari Monza SP1 and SP2, a TVR Griffith, a Toyota GR Supra, a Bugatti Chiron Pur Sport, a BMW M8 Competition Coupe, and for the first time in a video game, the Mini John Cooper Works GP. But possibly the most hyped vehicles included in the new update are not cars that come straight from the production line. Update 2.11 will add character cars from the "Fast & Furious" franchise.  As part of a series of special events within the game, CSR2 customers will be able to race with numerous F&F cars such as the 1970 Dodge Charger Daytona, the 2001 Veilside Honda S2000, and Jesse's iconic 1995 Volkswagen Jetta. There are no details about the specifics of the events, but the first will launch in mid-April and the rest will slowly drip the rest of the year. The new cars come after CSR2 released the "Fast & Furious" Toyota Supra, Veilside Mazda RX-7, and Mitsubishi Eclipse back in 2019.  For more information about CSR2 and the upcoming update, visit CSR2's Tumblr. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery CSR Racing 2 Fast and Furious Pack Auto News Toys/Games TV/Movies Dodge Honda Volkswagen Fast & Furious Honda S2000

Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.