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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

2016 Honda Pilot packs more of everything

Honda has come a long way over the course of its history, evolving from motorcycles to automobiles, marine engines, power equipment, robots and even jet aircraft. But its biggest push over the past couple of decades has been in crossovers and SUVs. From the Passport that was rebadged from the Isuzu Rodeo in the early 90s, Honda's high-riding lineup has expanded to include the CR-V, the smaller HR-V, the oddball Crosstour, the soon-to-be-updated Ridgeline pickup, a smattering of luxury crossovers from Acura, and this, the biggest of them all, the Pilot. And Honda has just revealed an all-new version here at the Chicago Auto Show. Now in its third generation, the all-new 2016 Honda Pilot is, like its predecessors, a three-row family-hauler. Compared to the decidedly boxy model it replaces, the new Pilot is certainly more dynamically styled to more closely match the latest crossovers in the Honda lineup, but it may start to resemble the Odyssey minivan (with which it shares its underpinnings) too closely for some tastes. The new Pilot is three inches longer than the model it replaces, primarily to the benefit of cargo space: Honda says you can now fit a full-size 82-quart cooler in the back without infringing on the third row of seats – ingress and egress from which are now enabled by a power folding second row that opens a wider aperture to the back to more easily fit in all eight passengers. (That is, unless you go for the available second-row bucket seats that reduce capacity to seven.) Interior amenities are increased all around, with a proliferation of power outlets and connectivity ports and an available panoramic roof. Despite the growth, though, the new Pilot is 300 pounds lighter than the model it replaces. It is also built on a more solid platform, to the benefit of handling, crashworthiness and NVH insulation. Of course the new Pilot benefits from all the latest safety and driver-assist systems, and Honda anticipates top ratings from both the National Highway Safety Administration and the Insurance Institute for Highway Safety. Power comes from a 3.5-liter V6 with all the tricks in the book (short of a hybrid assist) to make it as economical as possible. The i-VTEC engine has direct injection, cylinder deactivation, stop/start ignition and an automatic transmission with either six or (for the first time from Honda) nine speeds, depending on the trim level. Buyers will also be able to choose between front- or all-wheel drive.

Honda squeezes in 9 Fit customs at SEMA

Honda is displaying a heap of customized Fit hatchbacks at this week's SEMA in Las Vegas. Nine of the modded little econoboxes are on the floor showing off wildly divergent takes on the Japanese automaker's most affordable offering. The company has reason to celebrate the new vehicle, too, because it's been dubbed this year's "Hottest Sport Compact" award at the event.
Six of the custom Fits come from a contest that Honda ran online challenging various tuners to come up with their own take on the new model. People could then follow along online as Tjin Edition, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA and Kenny Vinces worked on the cars. In the end, the version from Tjin (pictured above) with its subdued green paint, huge fender flares and ground-hugging stance was named the fan favorite.
In addition to those cars, Honda also has three other modded Fits on display. Honda Performance Development is showing off one in full B-spec racer trim, Honda Genuine Accessories has an example displaying all of its dealer-installed parts, and there's another model tuned by Bisimoto, as well.