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Honda Urban SUV concept previews Fit-based crossover

We've been hearing a lot of rumblings this year about a new crossover based on the Honda Fit, and now we finally get to see what this B-segment CUV might look like. Called the Urban SUV Concept, Honda's new small crossover has made its debut at the Detroit Auto Show, but we'll have to wait until 2014 to see the production version on sale in the US. Honda says the production version of this concept, whatever it will be called, will slot below the CR-V in terms of size and price.
In terms of this concept's styling, there is plenty of the new Honda Accord in its face, and it looks like a more rugged version of the Nissan Juke, as well as a more practical alternative to the Hyundai Veloster. With its short overhangs, the concept measures 169.3 inches in length, making it about eight inches longer than a Fit hatchback and nine inches shorter than the CR-V. Honda confirmed that its new crossover will debut a telematics system for Honda, and it will use one of Honda's new Earth Dreams engines; we previously reported that this engine would be a 1.5-liter I4 paired with a continuously variable transmission.
The next-generation Fit is expected to debut before this new crossover model, and both models will be built at Honda's Celaya, Mexico assembly plant, which is scheduled to open early next year. A new sedan is also expected to round out the lineup of Fit-based products. For more information about this new Urban SUV Concept, scroll down for Honda's official press release.

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.