Lx Coupe 1.7l Front Wheel Drive Tires - Front All-season Tires - Rear All-season on 2040-cars

Auto blog

2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Takata airbags linked to seventh death

A seventh fatality may be linked to Takata's faulty airbag inflators, based on a recently filed lawsuit in Louisiana. The case alleges that a 22-year-old woman there died in April following injuries from an accident while driving in a 2005 Honda Civic. She reportedly received the mailing about the airbag safety campaign two days after the crash, according to Bloomberg. The accident occurred on April 5 when the vehicle hit a utility pole. The driver's airbag deployed but allegedly sprayed metal shrapnel at the woman. "When she was in the hospital, they did exploratory surgery and found no other injuries," said Kenneth D. St. Pe, the lawyer for the driver's mother who filed the lawsuit, according to Bloomberg. "Her sole injury was that her throat was cut open." In a portion of a statement from Honda to Autoblog, the automaker says: "Honda is now in communication with representatives of the family in an effort to gather further information in order to better understand the situation." The Takata airbag inflator recall was expanded in May to cover 34 million vehicles in this country from 11 automakers. Up until now, the faulty parts have been potentially linked to six deaths, including five in the US and one in Malaysia, plus many injuries. Honda and Takata are facing at least two dozen lawsuits in Florida for claims related to the bad components. So far, the evidence suggests that exposure to moisture causes the propellant to ignite too quickly and cause these ruptures. However, many people aren't getting the problem fixed. Honda Statement: Honda was recently notified of the crash of a 2005 Honda Civic in Louisiana on April 5, 2015 that later resulted in the death of the driver. The crash may have resulted in the rupture of the Takata driver front airbag inflator. Honda is now in communication with representatives of the family in an effort to gather further information in order to better understand the situation. Related Video:

Honda scraps 2017 sales target amid concerns over quality

Honda CEO Takanobu Ito thinks that the automaker he leads needs to go back to basics to avoid continuing quality concerns. To do that, the boss is making the radical shift of entirely chucking the company's six-million vehicle annual sale targets through 2017, and there's no intention to include the goals in the next midterm plan, either, according to Bloomberg. The move comes soon after last month's announcement to set aside about $425 million to pay for recalls and slice forecasts by about 17,000 cars for the fiscal year. The complete shift from the way most automakers do business stems from the significant number of recalls from Honda last year. While the most glaring example is the Takata airbag problems affecting roughly 5.4 million of the company's vehicles in the US, that's hardly the only one. In Japan, the Fit Hybrid needed five repair campaigns in 12 months to fix various issues, and according to Bloomberg, the Vezel (similar to the HR-V in the US) has needed three. Honda also had to pay $70 million to the National Highway Traffic Safety Administration for failing to submit 1,729 safety reports to the agency. The Japanese automaker has been working on ways to right the ship for months. In the wake of the Fit recalls, top executives took a three-month, 20 percent pay cut and created an independent position to monitor vehicle quality. Previous Honda CEOs have also offered stern words to Ito. The problems haven't had quite such a dire effect in the US, though. Sales in 2014 were up one percent, and January 2015 showed a year-over-year improvement of 11.5 percent