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No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Old Car or New Car? 1993 Chevy Camaro vs 2015 Honda CR-Z

My daily life revolves around used cars. As a former fast-talking auto auctioneer, it was once my job to inspect, appraise, and liquidate thousands of cars throughout the United States. Since I put down my microphone and became a full-time car dealer, I have gone from auctioning off 150 vehicles an hour – yes, we really do talk that fast – to buying 150 vehicles every two to three months. I see and bid on everything from $300 Volkswagens that belch more black smoke than a diesel truck rolling coal, to $30,000 DeLoreans that hopefully can go at least 88 miles per hour. The auctions never run out of weirdness when it comes to cars because they sell over 10 million every single year. So with that big number in mind, let me tell you about these two cars that have about as much in common as Mel Gibson and Mel Brooks.Option A: 1993 Chevrolet Camaro Indy 500 Pace Car Edition View 24 Photos This 1993 Chevrolet Camaro Indy Pace Car has all of 4,187 miles on it. Neither of those numbers are a misprint and yes, those are multi-colored stripes on the hood. Every week, I find at least two or three museum pieces that have been stored in the private garage of an auto collector. As you can tell, there are some very broad strokes to the definition and tastes of a collector. It could be a guy who has an extreme case of what I call "Automotive Compulsive Disorder" who chucks 20 or 30 old cars into a field and lets the weather and elements have at them. I once knew a guy, a car dealer at that, who "stored" seven 1990s Oldsmobile Cutlass Supreme convertibles in the Georgia sun, and within two years those cars turned into complete junk. The fact that he stored them in an open field he didn't actually own and near a public road didn't help either. A few of the local meth heads and kleptocrats decided to strip-mine his collection, from the radiators to the tops themselves. He had a brief time in prison in between the before and the surprise after and trust me, he looked like he had soiled his britches when he saw what happened to his personally prized Cutlasses. Then you have whoever owned this Camaro. Is it a one-of-a-kind? Nope. Just 1 of 125, and an insignificant number at that (#87). But let's open the door to this Camaro and see what we find. Oof! I don't remember this multi-colored silly string design as a '90s must-have. Wasn't this popular back in the 1980s?